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Tweaking User Experience – What more in the name of Novelty?

ByShrutin Shetty

“If it ain’t broke, don’t fix it” is advice often ignored in UX design. While some changes improve user experience by simplifying or enriching it, others, like Netflix’s recent TV layout overhaul, Kindle’s slightly complicated update, and LinkedIn’s confusing messaging interface, prove that unnecessary redesigns can frustrate users and disrupt what once worked seamlessly. This post dives into why thoughtful, user-centered design matters more than novelty for its own sake.

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Same Same but Different

ByShrutin Shetty

Netflix keeps its content feeling fresh by changing thumbnails and preview clips—something other platforms could learn from to maintain user interest. But while it works for entertainment, it’s a strategy that might backfire on apps like grocery or food delivery, where simplicity is key.

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Exploitative Businesses & Divine (and Tech) Interventions

ByShrutin Shetty

As some businesses get increasingly exploitative, sometimes other businesses and sometimes a divine intervention comes to counter the effect.

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Social Media, What Next?

ByShrutin Shetty

Hybrids come naturally in most businesses. Hybrid products/ services. The easiest example that comes to mind, is the BMW X6 (something between an SUV and a sedan). I don’t think that particular line has been very popular, though it does look massive, and reasonably cool. A more common hybrid is a mutual fund or similar investment program….

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Layers of BS

ByShrutin Shetty

Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build our own imaginary features, declare our products/ services to be the absolute best without the real stuff to prove it. Facts…