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Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

The Feature That Made It Worse

by Shrutin ShettyApril 6, 2026March 20, 2026

There is a quiet assumption embedded in most product roadmaps: that more capability means more value. It sounds reasonable. It rarely survives contact with actual users. Service Focus: In 2018, Snapchat redesigned its app with…

Human BehaviourImproveLife or something like it

Form or Function?

by Shrutin ShettyAugust 10, 2017March 10, 2018

Form or Function? How about Form and Function? The eternal fight between form and function. Between show and effectiveness. Between being followed by a herd with questionable loyalty, and walking with a small group with…

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