I recently got some (plastic 😬) bottles for home. Not proud of it. But anyway, I noticed a small design anomaly with them. Normally, the neck of most bottles are only slightly shorter than their lids. Now while these bottles are fine otherwise (except, plastic!), I wonder how many people who’ve bought them have…
Airbags and the Height of Drivers About a month ago, Honda introduced a new concept airbag for their vehicles. The challenge for them, was protecting drivers from angular collisions. In such cases, the driver’s head seemed to slide off the airbag and cause injury. The inspiration for them…Baseball mitts (or gloves). The result. A frontal…
Earlier this year, Tata Motors announced a new brand identity. ‘Connecting Aspirations’. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among the top 2 selling passenger cars in India. Despite being, what I believe, is a company and group that represents…