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Product Design should factor Human Forgetfulness

ByShrutin Shetty

Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water, drips into the drum during a wash cycle. However, when the tray is opened to fill detergent, you notice it…

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As High As You Can

ByShrutin Shetty

As High As You Can This post is not an original. It is a really inspiring message that I received recently. And even though some of you might have read it elsewhere, I think it does come in handy every once in a while for that little push we need on our uphill journeys, before we get to where we had planned…