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Design ThinkingDTEverydayHuman BehaviourImprove

Tweaking User Experience – What more in the name of Novelty?

by Shrutin ShettyJune 30, 2025July 6, 2025

“If it ain’t broke, don’t fix it” is one of those timeless pieces of advice that gets overlooked far too often, particularly in the world of product and service design. Over months and years, you…

Customer is KingDesign ThinkingIdeationImproveInnovate

What the Customer Wants

by Shrutin ShettySeptember 26, 2017March 10, 2018

What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…

Human BehaviourImproveThe known unknown

Points of View – Life, Work and Religion

by Shrutin ShettyApril 12, 2017April 12, 2017

Benjamin Franklin | Image: source How open or rigid, would you say your views and beliefs are? Here's an excerpt from Benjamin Franklin's autobiography, in which he mentions the following interaction with someone: I was acquainted…

Improve

Step Up – Escalators Are Dangerous

by Shrutin ShettyJuly 3, 2016July 3, 2016

Escalators at the Copenhagen Metro Most of us have used escalators at malls, in office buildings and at airports. And we have surely seen that nervous person standing at one end of it, caught in a mental conflict…

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