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Where Should Laptop Charging Lights be, and Why are Laptop Keyboards so Small?

ByShrutin Shetty

Firstly, should laptop charging lights be put on the side the charger plugs in? That is where the charger plugs in, but not where we sit. Which means many a times, it would be an effort to confirm charging. How about on the front? Better, since most often, many of us (remember to) charge the…

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Changing User Behaviour

ByShrutin Shetty

Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville, a professor of marketing at Harvard Business School, stipulates that “many innovations fail because consumers irrationally overvalue the old while…