Tag: layout

How the Future of Text Content Should Be

Pic: source

As our attention spans go from low to almost non-existent in an increasingly noisy world, I get especially wary whenever I need to read a verbose report. Especially ones with unusually large paragraphs. You know it might be important, but just the way it is structured makes it very difficult to read to the end. Not to mention all those hours of sleep you missed over the years seems to visit you all together.

When texting friends or colleagues about topics of interest, I tend to type some longish messages myself. But what I have been doing, is structuring them in a manner that I think makes it a little easier for someone to read. I’m not exactly sure how effective it is, but in my opinion, going forward, it might be easier for people to read text content across platforms (websites, news articles, blog posts, social media posts, tweets, etc.) if you toss the traditional paragraph and format it the way I have been…

This here is a paragraph I pasted from the Creative Commons site. And below it is the same paragraph in my ‘attempt to make it more readable’ format…

Original Format:
Use Creative Commons tools to help share your work. Our free, easy-to-use copyright licenses provide a simple, standardized way to give your permission to share and use your creative work— on conditions of your choice. You can adopt one of our licenses by sharing on a platform, or choosing a license below.

How I think it should be to make it easier to read+understand:
Use Creative Commons tools
to help share your work.
Our free, easy-to-use copyright licenses
provide a simple, standardized way
to give your permission to share and use your creative work— on conditions of your choice.
You can adopt one of our licenses
by sharing on a platform,
or choosing a license below.

While this format would be horrible to available space and formats and layouts we are familiar with, it might just help your audience better understand more complex thoughts you are trying to convey.

Thoughts?

PayTM’s UI

PayTM’s user interface

PayTM‘s web user interface (not sure about the mobile app), can be a little misleading.

We as users, are almost completely programmed to click the ‘Accept Terms’ checkbox on any application. Especially on a known one where we are almost at the end of an action or purchase.

Then, it seems cunning of PayTM to put this so close to the ‘Proceed to Pay’ option. We are ordinarily inclined to click accept on a ‘Terms and Conditions’ checkbox across websites.

Here, trying different purchase options, as I came to this page, the offer given in what seems like a ‘T&C’ checkbox was different. But since we pay so little attention to actual ‘T&C’ checkboxes, we could very easily select this one, only to have the price of that instantly added to your total.

Depending on the total value in your cart, you might even not realize the addition of a few hundred more bucks to the total. And before you know it, PayTM has managed to secretly sell you something by way of a sneaky design tactic.

PayATTENTION ! Don’t let brands that should be becoming increasingly responsible with growth, fool you.

If you own, manage or work at a company, and are grappling with a complex challenge or are in need of innovation for growth, get in touch. More here.

And you might find my book, ‘Design the Future’ interesting. It demystifies the mindset of Design Thinking. Ebook’s on Amazon, and paperbacks at leading online bookstores including Amazon & Flipkart.

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