I have always disliked the idea of businesses buying, and friends forcing ‘Likes’ on Facebook. The number of likes really skews the picture. It makes it difficult to differentiate between a business that has bought 300 likes from one that has earned 200 likes with quality business and customer delight.
Surely, Twitter, feedback, and public reviews help maintain some transparency in the quality of services and show truer pictures of companies. But we cannot always be expected to undertake massive research before taking small decisions.
Here’s a simple question that businesses still considering buying ‘likes’ on Facebook should ask themselves:
“How many, or what percent of your employees ‘like’ you on Facebook?” (of course without you asking, beating or threatening them to, and without offering them some insanely tempting monetary or other benefit to do so)
If that percentage isn’t too high, you might want to re-look your focus on one of your important customer bases, your employees. If they don’t “like” you, how do you expect your customers to?
We all remember the notorious financial meltdown of 2007-08 that washed away a lot of dreams. We all know why it happened. Some wise (read greedy) people built a huge structure on an extremely very weak foundation (sub-prime mortgage). And then went ahead and added floor over floor to their fantasy at the cost of the masses, till the foundation and everything with it, buckled.
While the ‘Like’ on Facebook (FB) and ‘Endorsements’ on LinkedIn (LI) probably could not, and definitely would not cause any such global shock wave, it is interesting to see how we are adding to its weak foundation, floor by floor, and to see what might happen when it buckles, and buckle it will.
Paid, Forced or Uninformed ‘Likes’ on FB, and ‘Endorsing skills’ without being sure on LI, are really creating a big mountain of unconfirmed information, which at best, is questionable.
Quite some time ago, when I’d see a few hundred likes on an business’s service page on FB, I’d assume it was probably a respectable/ liked business/ service. But once you know that Likes can be bought, or when you get ‘Like Requests’ from friends & acquaintances that almost forced you to like a page (most FB like requests I receive read like this ‘Hi Shrutin, please like this page [link].’), and when you see people around you obliging to such requests, then those hundred likes don’t seem that impressive any more.
On LI, people endorse skills of their contacts. Which, literally is vouching for a skill that your contact claims she or he possesses. I consider vouching a responsibility, especially since that endorsement is public. It means you know, and acknowledge that your contact is good at, or even just knows, the particular skill that you have endorsed them for. And when you get endorsed for a skill by people you haven’t been in touch for a while, and you are dead sure they haven’t a clue whether you even know that skill, that’s when you wonder about the genuineness of similar endorsements showcased on your contacts page. LI’s recommendation option is fine in itself, as contacts recommend based on good interaction or experiences based on past work done; and mentioning it in words gives more credibility than just clicking ‘endorse’ over some key words.
I recently interacted with an eminent person from the social media industry, at a TiE session. He was speaking on the advantages of social media for business. I asked him whether he saw concern over the questionable ‘endorsing on LI’ and ‘Paid/ Forced or Uninformed Likes on FB’ that are creating a false world around us. He, thankfully acknowledged the problem, which meant it existed. And he added that the average person wasn’t affected or bothered much about it, so life would go on at least for a while.
Many people you know might not have a clue as to what exactly you do, or how good you are at what you do. And yet they’ll go endorse you for certain skills. Which, I’ll agree, makes you feel good. And you might be the best your industry has to offer, but knowing that the person who endorsed you for it doesn’t have clue about what exactly you do, doesn’t that make you question the value of the heap of endorsements that you are piling up?
I don’t have any suggestions for the ‘endorsing’ deal on LI, but if you intend to spam inboxes with ‘Like Requests’, here are a few things you could take care of:
Write what the page/ company/ service is about
Highlight any achievements, differentiating factors
Reasons why I might want to like it
And last, and only if necessary, request the friend to ‘Like’ the page if they find it interesting and if they can relate to it. Also offer to provide them with more information if they are interested
Here’s a recent article that shows how this hype that’s been going strong for a few years now, is not much more than just a hype [Quality over Quantity]
Ok, I just coined a new word. It’s called Deja-vuow.! That’s Deja-vu-ow. (a combination of Deja-vu and ‘wow’).!
Different people come across the same messages or pictures at different times on Facebook, as you may have often seen.
So a close friend might suddenly be fascinated by something and share it. And you have that ‘dude, I saw that 5 months ago’ look.
Now, on the other hand, if you see a quote that’s really inspiring, and you’re about to hit the “Like” button and you think, ‘damn, think I’ve seen that on FB and perhaps liked it before’; but you’re not really sure. Now wouldn’t that qualify as Deja-vuow?
Now if you get that ‘I’ve heard jokes this bad, before’ feeling, and you want to hit me, hmm, I’m getting a deja-vu too. Peace.! 😉
I suppose the reason behind people “liking‘ all the pages and songs and tv shows and blah blah on Facebook is that they’re kinda lonely, and are, by some natural instinct, walking around with their hearts and about 50 MB of data from the deepest crevices of their brains, all on their sleeve, for the world to know.
All the movies they like, the soaps, celebrities, ideas, businesses, brands, songs, books, (groan), and what have you.
It’s akin to people dressing their best even when they are grocery shopping at their neighbourhood store, always prepared for a possibility of bumping into their soulmate or whatever. (don’t give me that puzzled look, there has been a study carried out to that effect).
So I guess on one side, you have people desperately seeking attention with an ever-increasing sense of loneliness, who’re adding to their information ‘sleeve’; and on the other hand, an increasing reduction (ok, I’m sure you can use those two “opposite” meaning words together, they’re supposed to attract afterall, remember?)… ok, enough of all that play of words.
Back to the topic. Yeah, so on the other hand, you have an increasing reduction in the amount people care for details nowadays, so who do you think, would have the patience, or be inclined to read your entire bio-data (read info or wall) unless they’re perhaps, in school and going through the phase of their first 50 or so crushes?