Beyond the Bait and Hook
Book recommendation below. ;) I stumbled upon what initially seemed like an interestingly different fitness service on Instagram. A few clicks in though, it turned out to be the same old behavioural science playbook at…
Tag: nudge
Exploitative Businesses & Divine (and Tech) Interventions
When I wrote 'Design the Future' about Design Thinking, it had a brief overview of the behavioural aspects of innovation - from an innovator's and user's perspective. There was a mention of nudges (not…