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Customer is KingDesign ThinkingHuman BehaviourInnovate

Exploitative Businesses & Divine (and Tech) Interventions

by Shrutin ShettyJune 16, 2021

When I wrote 'Design the Future' about Design Thinking, it had a brief overview of the behavioural aspects of innovation - from an innovator's and user's perspective.   There was a mention of nudges (not…

Design ThinkingHuman BehaviourInspireLife or something like itThe known unknown

Shared Tables

by Shrutin ShettySeptember 5, 2019September 14, 2022

Pic: source Shared Tables This amusing but perhaps effective picture I saw in this tweet last month got some thoughts rolling. We could all use some personal space in public. Especially in countries like India.…

IndiaInspireThe known unknown

Our Right to Privacy

by Shrutin ShettySeptember 19, 2017March 10, 2018

Our Right to Privacy Image source Towards the last week of August this year, here in India there was a landmark Supreme Court verdict that a lot of you must have heard/read about. It had…

Recent Posts

  • What Design Thinking gets wrong about Empathy January 31, 2026
  • Attention Residue: Why You Can’t Focus After That ‘Quick’ Meeting January 28, 2026
  • The Questions We Don’t Ask: How Problem Framing Determines Solution Quality January 21, 2026

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