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Human BehaviourImprove

B2B and B2C Customers

by Shrutin ShettyMay 15, 2017March 10, 2018

Image: source B2B and B2C Customers For the longest time, Retail, or Business-to-Consumer (B2C) 'customers' have been accustomed to, and driven by, fads, hype, distorted facts and price wars, to influence their buying choices. Busines-to-Business…

Human BehaviourNot So Serious

what’SAPpening?

by Shrutin ShettyMay 31, 2011March 4, 2018

what'SAPpening? You know the whole "effect" thing. It is all about how things are put, less about what things really are. Its more about the gift wrap than about the gift. More to do with…

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