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B2B and B2C Customers

ByShrutin Shetty

Image: source B2B and B2C Customers For the longest time, Retail, or Business-to-Consumer (B2C) ‘customers’ have been accustomed to, and driven by, fads, hype, distorted facts and price wars, to influence their buying choices. Busines-to-Business (B2B) customers on the other hand, used to (and hopefully still do) represent the more rational side of decision-making. They use,…

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what’SAPpening?

ByShrutin Shetty

what’SAPpening? You know the whole “effect” thing. It is all about how things are put, less about what things really are. Its more about the gift wrap than about the gift. More to do with the fanfare, and less about the intention; all about quantity, not much about quality,  and all that. For the past…