Tag: sleep

Counterintuitiveness – Babies Resisting Sleep

Counterintuitive Series: Babies resisting sleep

Counterintuitiveness makes life more interesting. It also briefly reveals gaps or lags in our understanding or mindsets.

This particular one is a hypothesis and not an example (yet at least), but let me have your views or experiences on it.

Pic: source

A lot of parents of young kids nowadays, both friends and family, grumble about the time it takes to put their kid to sleep at a reasonable hour. And this seems to be a common occurrence across the world. One could perhaps attribute it to two factors. First, for many of us, our lifestyle and work-life balance has us sleeping much later than our parents’ generation did. And secondly, each new generation seems smarter and generally more curious than the previous. And the average kid nowadays has so much more information around to soak up.

However, it did get me wondering about the practice of putting kids to sleep. Nowadays, parents are often very gentle when patting the backs or bottoms of their kids to sleep. And kids really fight sleep. Leading to a tug-of-war between the two, often leaving both a bit grumpy.

Back in the day, parents or grandparents seemed to pat kids slightly less gently, something I thought was odd at the time. You’d wonder if they were trying to put the kid to sleep, or wake it up.

But it now makes me wonder if the overly gentle pat causes kids to resist sleep even more.
Stay with me on this thought for a moment.

Kids naturally tend to be a little rebellious when something is in conflict with their natural interest.
The gentle pat comes across as a request to sleep, something they don’t want to do, even if tired. So they resist, sometimes taking a really long time to fall asleep, to the displeasure of the parent.

Pic: source

The older generation’s firmer pats seemed counterintuitive. While intending to put the kid to sleep, they almost partially woke the drowsy kid. And therefore, seemed to conflict less with, or almost align with, the kid’s intention to stay awake.
Would this let the kid not resist sleep as much, and sleep faster?
Could it be that in our natural tendency to be gentler, we have added to the problem?
I don’t know. But hey, food for thought.

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What Inspires Your Startup?

Along their entrepreneurial journey, some entrepreneurs constantly think of better and simpler ways to describe their business. This is an evolutionary process, as their business model undergoes refinement. So, when they meet new people or investors, they can often quickly describe what their startup exactly does.

Then of course, there are others, who build their business identical to another already-successful startup. Or, their business model is similar to a successful startup in another domain.

While taking inspiration from innovative businesses is one thing, it is dangerous if you only look that far. It is amusing and unimaginative to hear things like, ‘my startup is an Uber in the ABC industry’. Or, ‘ours is an Airbnb’d Samsung.’ Wait what!

Or the fact that Ola has invested/committed a little fortune towards the acquisition of food delivery service Foodpanda’s India business from DeliveryHero to be able to compete with UberEats. While Uber would have understood (hopefully) a customer need, and worked to build it into their business model and possibly the very soul of what they do, seems like Ola simply reacted and followed suit. Something that could prove disastrous in the long term, considering all the financial burden Ola already bears.

But there is a deeper concern. While your business or the revenue model takes inspiration off of another business, it can lead to a short-sighted strategy approach. Because your focus remains that startup or company you take inspiration from. You might not have much of an idea about where that company is getting is inspiration from, and therefore innovating toward.

For instance, am sure a lot of startups must have taken inspiration of some sort or the other, from Netflix, a visionary entertainment company. But who would have guessed, till when its co-founder and CEO, Reed Hastings announced that Netflix doesn’t exactly compete with the likes of Amazon, but rather with with their customers in general, and specifically with their customer’s sleep. How cool was that!

Which means Netflix has far greater clarity on present and future strategy, compared to companies who are simply modeling their growth strategy based on what they see or read about Netflix.

It completely transforms how you see the customer and therefore, how you evolve and grow. Better than being reactive with something like, “Prime’s launching a show around XYZ, what can we do ASAP!”

What inspires your startup?

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