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The pros and “Cons” of Storytelling

ByShrutin Shetty

The pros and “Cons” of Storytelling! Storytelling. Steve Jobs wasn’t the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form. And he wasn’t the first to capture customer personalities, traits and passions in their marketing and communication, instead of just…

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Far From Perfect

ByShrutin Shetty

Far From Perfect We recently ordered a table for home. A small and fairly simple design, with a Rosewood coloured Melamine polish coating. However, to make the base stable, the people from the store turned it upside down to chisel a little bit. And this is how the underside looked. To save a few bucks,…