Tag: TBWA

Helmets from Scallop Shells

A lot of you probably love scallops?! [controls drool].

Now, imagine scallop shells that are thrown away after we’ve had the good stuff.

Then, imagine 40000 tons of scallop shells thrown away!
That is the quantity of discarded scallop shells the island of Hokkaido in Japan sees each year!

Just left there, the shells would contaminate the soil.

So a creative team from TBWA\Hakuhodo and an Osaka-based chemical company created great looking hardhats and cycling helmets using these shells.

And as part of the design, they retained the naturally ribbed shell structure; and realized it improves strength of the structure. By almost 30%!

Now I am not sure if 40000 tons is excessive consumption or not. Assuming it is not, such innovations are a welcome solution to a global ecological crisis.

But if it implies excessive consumption, it is a good reminder for all of us to do our bit – from moderate consumption, avoiding endangered species and the resulting unregulated fishing, and so on.
After all, there’s only so many hats and helmets one can buy.

Read about it in the article here.

A white helmet made from discarded scallop shells, against the backdrop of the ocean.
Image: TBWA\Hakuhodo

#scallop #shells #design #innovation #ecofriendly #ecodesign #product #helmet