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Customer is KingDesign ThinkingDTEverydayHuman BehaviourImproveInnovateLife or something like itThe known unknown

When Did We Stop Designing for Humans?

by Shrutin ShettyJanuary 19, 2026January 19, 2026

In the past year, customer experience has taken a real nosedive. Big brand products and services making baffling choices. Let's start with recent Panasonic/Google TVs. With any TV including the good old ones, adjust the…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

WT f UX

by Shrutin ShettyJuly 10, 2021

Last week, I was speaking with a post-grad design student who had just finished her Masters, and was trying to figure out her career options. She mentioned that most job opportunities on campus involved UI/UX…

Customer is KingDesign ThinkingHuman Behaviour

PayTM’s UI

by Shrutin ShettyJanuary 6, 2020January 4, 2020

PayTM's user interface PayTM's web user interface (not sure about the mobile app), can be a little misleading. We as users, are almost completely programmed to click the 'Accept Terms' checkbox on any application. Especially…

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