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Constraints and the beautiful A-10

by Shrutin ShettyJune 29, 2021July 1, 2021

Contrary to popular belief: constraints help make better products (or services), and a good innovative product or service does not need to be expensive As a young kid, one thing I was good at, was…

Design ThinkingHuman BehaviourIdeationImproveInnovate

Towards a Better Mask – 3

by Shrutin ShettyNovember 20, 2020November 20, 2020

An internal project under Rattl has been to try create a better mask for the (Covid) times. While it is possible we fail to actually create an ideal one, the exercise so far has been…

Design ThinkingIdeationInnovate

What Qualifies as True Innovation?

by Shrutin ShettyApril 16, 2019April 16, 2019

What qualifies as true innovation? The word 'innovation' does get passed around a lot nowadays. From large businesses to startups and perhaps even consultants like myself. If you take a moment to think about it,…

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