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Design ThinkingHuman BehaviourImprove

What’s the Worst that could Happen with Poorly Worded Menu Options?

by Shrutin ShettyJanuary 24, 2022

Choices on mobile apps (also on any app) need to be worded appropriately so as not to cause any confusion in the user. This menu option on a sleep tracking app seemed to be a…

EntrepreneursHuman BehaviourImprove

Why Are Americans consistently more Innovative and Entrepreneurial?

by Shrutin ShettyAugust 20, 2016September 9, 2020

"What makes America so much more entrepreneurial and innovative than India?" That question has been in my head for many years now. Obvious recent contributions including Facebook, Tesla, and the immortal giants, Google, Amazon and Apple come first to mind.…

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