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Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Product Use and Experience – Range and Layers

by Shrutin ShettyMay 17, 2022May 17, 2022

There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something…

Customer is KingDesign ThinkingHuman BehaviourImprove

Creating and Understanding Customer Feedback

by Shrutin ShettyNovember 7, 2019November 6, 2019

A waffles order packaging (doesn't it look like a Viking head?) Creating and Understanding Customer Feedback If you've ever ordered waffles online, most likely they'll come in one of two kinds of packaging. One is…

Customer is KingImproveLife or something like it

Layers of BS

by Shrutin ShettyDecember 5, 2011

Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build…

Recent Posts

  • A Conversation that Moves Things Forward, for Co-founders, Product Leaders, and Decision-Makers March 23, 2026
  • My 2-hour virtual consults for Chief Product Officers and Service Leaders March 19, 2026
  • The Human Angle: Design Thinking March 13, 2026

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