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Customer is KingDesign ThinkingHuman Behaviour

For More Inclusive Products and Solutions

by Shrutin ShettyApril 23, 2025April 19, 2025

When designing products or experiences for customers who might be less privileged compared to you, a lot of people attempt to try and think of what life might be like for them in general, and…

HeroesIn memoriam

Rest in Peace, Mr. R. K. Krishna Kumar

by Shrutin ShettyJanuary 2, 2023

Padma Shri R. K. Krishna Kumar, Former Tata Sons Director, passed away yesterday. A key pillar of the Tata Group, and close confidante of Mr. Ratan Tata. I once had the privilege of meeting Mr.…

IndiaManagement Mumblings

Did Tata Know in 2012 that Mistry Was Not The Best Fit?

by Shrutin ShettyNovember 3, 2016November 2, 2016

Source: link The aftermath of ousting of Tata Group Chairman, Cyrus Mistry was probably not what the Tata Group, or Mr. Ratan Tata would have anticipated. Then again, could there have been sufficient signs even as Mr. Tata was looking…

EntrepreneursHeroesImproveInspireWheels

A Rural Electric Ride

by Shrutin ShettyJanuary 4, 2016March 6, 2018

A Rural Electric Ride While a lot of us are busy in our world of self-indulgence, it's reassuring to know there are Indians like Ratan Tata, who'd go the distance with regard to businesses that positively…

Customer is KingImprove

NA-NObody

by Shrutin ShettyDecember 1, 2013November 7, 2017

The Tata Nano, cheapest car in the world today, is arguably one of the biggest milestones in the auto industry in recent times, the world over. A close friend of mine, Sheshank Reddy shared an article which talked…

Inspire

Time For Us To Bhaag

by Shrutin ShettyJuly 26, 2013June 28, 2018

Time For Us To Bhaag In continuation to my previous post on Milkha Singh and Bhaag Milkha Bhaag [BMB], here is another small piece in connection with an article doing the rounds about how Milkha Singh never…

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