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Customer is KingDesign ThinkingImprove

Function, Form, and Overripe Apples

by Shrutin ShettyJanuary 16, 2017January 16, 2017

Image: source Over the decades, we have been seeing Apple grow at a blistering pace. Built on thinking different while staying hungry and foolish, it certainly created new sectors while killing redundant ones. With unwavering customer-focus, Apple maintained child-like curiosity, unbelievable…

Customer is KingImproveVenture Capital

Startup Service Aggregators

by Shrutin ShettyFebruary 6, 2016March 5, 2018

Startup Service Aggregators Image: source Startups with business models revolving around aggregating services might have their days numbered. Unless they offer a significant additional benefit (than the underlying services they aggregate) to end consumers. Because…

Customer is KingDesign ThinkingEntrepreneursHeroesImproveInspireVenture Capital

Think A-Team: For the Design & Strategy needs of Young Businesses

by Shrutin ShettyNovember 7, 2015February 28, 2018

Think A-Team: For the Design & Strategy needs of Young Businesses Image: link Hi, all you enterprising entrepreneurs, I am pleased to give to you, 'Think A-Team', a growth partnering service for all your business…

Customer is KingImproveManagement Mumblings

The Up Side of Consulting

by Shrutin ShettyMay 16, 2014March 10, 2018

The Up Side of Consulting Here's a post I had drafted for submitting as a resource to MosaicHub, in response to their call to members for 'the Top 5 things businesses need to know about your area…

Customer is KingImprove

NA-NObody

by Shrutin ShettyDecember 1, 2013November 7, 2017

The Tata Nano, cheapest car in the world today, is arguably one of the biggest milestones in the auto industry in recent times, the world over. A close friend of mine, Sheshank Reddy shared an article which talked…

Customer is KingImproveInspire

Sell Blankets to Eskimos

by Shrutin ShettyOctober 18, 2013March 11, 2018

Sell Blankets to Eskimos This post requires you to think a bit. Might be difficult on a Friday night, but do give it a thought over the weekend. We all know how challenging the life of a salesperson…

Customer is KingHuman BehaviourImproveThe known unknown

Just Like That

by Shrutin ShettySeptember 30, 2013March 29, 2018

Just Like That I have always disliked the idea of businesses buying, and friends forcing 'Likes' on Facebook. The number of likes really skews the picture. It makes it difficult to differentiate between a business that has…

Customer is KingImproveLife or something like it

Like Endorsing, Endorse Liking?

by Shrutin ShettyApril 21, 2013

We all remember the notorious financial meltdown of 2007-08 that washed away a lot of dreams. We all know why it happened. Some wise (read greedy) people built a huge structure on an extremely very…

Customer is KingImproveNot So Serious

Beery Bad

by Shrutin ShettyApril 10, 2013

Here's a first. A product review. Several weeks ago I was at a Raymond's store picking up a suit I had given for altering. On one of the display sections, a number of beer bottles…

Customer is KingImproveWheels

It Could Have Rained Nanos

by Shrutin ShettyAugust 1, 2012

Sure the Tatas have had their share of tough n' rough times with the Nano, and they buggered up with the advertising as well. That means there was extremely insufficient advertising, and never at the…

Customer is KingImprove

Serves you Right

by Shrutin ShettyJuly 25, 2012

"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it." - Peter Drucker We recently bought a cordless telephone from Croma…

Customer is KingLife or something like it

Business – whenever, wherever

by Shrutin ShettyJuly 2, 2012

If you got to start your business, you can't always wait for real estate prices to be right. Sometimes, you just start..Wherever.! (Saw this on some random inner road on the outskirts of Pune) For…

Customer is KingDesign ThinkingImprove

The Seat Next To The Lady

by Shrutin ShettyMarch 27, 2012March 2, 2018

The Seat Next To The Lady Recently, the latest player in the online travel business, Travelyaari.com brought in the option of "block your seat next to a lady" on your next bus journey. Yeah, I…

Customer is KingImproveLife or something like it

Starbucks

by Shrutin ShettyMarch 19, 2012July 16, 2019

The entire buzz in the recent past about Starbucks coming to India reminded me of this question that popped up in my head when I was at a Starbucks at a mall in New Jersey…

Customer is KingImproveLife or something like it

Layers of BS

by Shrutin ShettyDecember 5, 2011

Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build…

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