NA-NObody
The Tata Nano, cheapest car in the world today, is arguably one of the biggest milestones in the auto industry in recent times, the world over. A close friend of mine, Sheshank Reddy shared an article which talked…
Category: Customer is King
Sell Blankets to Eskimos
Sell Blankets to Eskimos This post requires you to think a bit. Might be difficult on a Friday night, but do give it a thought over the weekend. We all know how challenging the life of a salesperson…
Just Like That
Just Like That I have always disliked the idea of businesses buying, and friends forcing 'Likes' on Facebook. The number of likes really skews the picture. It makes it difficult to differentiate between a business that has…
Like Endorsing, Endorse Liking?
We all remember the notorious financial meltdown of 2007-08 that washed away a lot of dreams. We all know why it happened. Some wise (read greedy) people built a huge structure on an extremely very…
Beery Bad
Here's a first. A product review. Several weeks ago I was at a Raymond's store picking up a suit I had given for altering. On one of the display sections, a number of beer bottles…
It Could Have Rained Nanos
Sure the Tatas have had their share of tough n' rough times with the Nano, and they buggered up with the advertising as well. That means there was extremely insufficient advertising, and never at the…
Serves you Right
"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it." - Peter Drucker We recently bought a cordless telephone from Croma…
Business – whenever, wherever
If you got to start your business, you can't always wait for real estate prices to be right. Sometimes, you just start..Wherever.! (Saw this on some random inner road on the outskirts of Pune) For…
The Seat Next To The Lady
The Seat Next To The Lady Recently, the latest player in the online travel business, Travelyaari.com brought in the option of "block your seat next to a lady" on your next bus journey. Yeah, I…
Starbucks
The entire buzz in the recent past about Starbucks coming to India reminded me of this question that popped up in my head when I was at a Starbucks at a mall in New Jersey…
Layers of BS
Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build…
We Deliver.!
We Deliver.! Several years back, I used to work in the ever so famous BPO (Business Process Outsourcing) Industry in one of India’s IT hotbeds, Bangalore. My job involved providing technical assistance to North American…
Compromise? Don’t!
Compromise? Don't! Several foreign countries have been following the professional hire-n-fire policy for several years if not decades, now. We Indians on the other hand, still go strong on references and the 'chalta hain' (a…