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Design ThinkingIdeationIndiaInnovate

A Session on Innovation, Design Thinking & The Future of Work

by Shrutin ShettyJanuary 21, 2018March 10, 2018

A Session on Innovation, Design Thinking & The Future of Work Earlier this week, I was invited to conduct a session around 'Innovation, Design Thinking and the Future of Work' at the Indian School of…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourImproveIndia

Design Thinking – Shelters for the Homeless

by Shrutin ShettyJanuary 9, 2018January 17, 2020

Design Thinking - Shelters for the Homeless [3.5 minute read] Here's the next post, towards sharing stories and incidents around design thinking in daily lives, towards a better collective understanding. My earlier post was about…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationImprove

Design Thinking – Water Taps at Home

by Shrutin ShettyJanuary 3, 2018March 26, 2019

Design Thinking - Water Taps at Home [7 minute read] I've had the habit of applying aspects of Design Thinking to my work and personal life for some time now. In fact, off late it…

Design ThinkingHuman BehaviourImprove

Does Your Fire Escape Plan Work?

by Shrutin ShettyDecember 30, 2017March 10, 2018

Does Your Fire Escape Plan Work? Early hours of 29th December saw a horrific fire at a rooftop restaurant in Mumbai. I could hear a continuous stream of distant sirens just before going to sleep.…

Design ThinkingEntrepreneursHuman BehaviourImproveNot So Serious

Vulnerability of Tech Processes and Human Decisions

by Shrutin ShettyDecember 19, 2017March 10, 2018

Vulnerability of Tech Processes and Human Decisions Here are two interesting incidents I came across online in the last week. One, about a seemingly harmless vulnerability in an online service's process. The other, a possible…

Design ThinkingIdeationImproveIndiaInnovateWheels

How Well is Tata Motors Connecting Aspirations?

by Shrutin ShettyNovember 28, 2017March 10, 2018

Earlier this year, Tata Motors announced a new brand identity. 'Connecting Aspirations'. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among…

Design ThinkingHuman BehaviourInnovateThe known unknown

Can We Easily Spot Left-Brain and Right-Brain Thinkers?

by Shrutin ShettyNovember 6, 2017March 10, 2018

Can We Easily Spot Left-Brain and Right-Brain Thinkers? Just a thought. And I could be wrong. How can we easily spot a strong left-brain, or a right-brain thinker? In an argument/ discussion between two people…

Customer is KingDesign ThinkingInnovateWheels

Design Thinking: An Idea for Tesla’s Supercharging Wait Time Problem

by Shrutin ShettyOctober 3, 2017March 12, 2018

An idea using a Design Thinking mindset, for Tesla's Supercharging Wait Time Problem Tesla has really transformed the automobile industry, cracking the existing fuel industry and automotive heavyweight nexus. And this is despite the first…

Customer is KingDesign ThinkingIdeationImproveInnovate

What the Customer Wants

by Shrutin ShettySeptember 26, 2017March 10, 2018

What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…

Design ThinkingImproveWheels

A Design Question: Turn Indicators on Cars

by Shrutin ShettySeptember 21, 2017March 10, 2018

Image: source A Design Question: Turn Indicators on Cars As cars get sleeker, so do its lights. But I've noticed that the entire rear light cluster has been shrinking in size on some cars. And…

Design ThinkingHuman BehaviourImproveInnovate

Ryan International school – Are CCTVs the Best Solution?

by Shrutin ShettySeptember 13, 2017March 10, 2018

Ryan International school - Are CCTVs the Best Solution? 5 min. read. When faced with a problem, ideally, we should get to the source of the problem first. Only then can we attempt to solve…

Design ThinkingImproveInnovate

Fierce Competition

by Shrutin ShettySeptember 12, 2017March 10, 2018

Fierce Competition A lot of companies face problems from time to time. Let's focus on problems that are controllable, i.e., outside of those to do with a declining economy, financial meltdowns, etc. In such situations,…

Customer is KingDesign ThinkingHuman BehaviourIdeationImproveInnovate

Design Thinking: What a Patient Wants

by Shrutin ShettySeptember 6, 2017March 10, 2018

Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years…

Design ThinkingHuman Behaviour

Amazon Go, This is How You Could Go

by Shrutin ShettyAugust 8, 2017March 10, 2018

Earlier this year, Amazon announced its Amazon Go concept. The cashier-free, and hopefully hassle-free grocery store. The news did seem to receive a disproportionate amount of public interest.    Sources: 1 - link, 2 -…

Design ThinkingHeroesIdeationImproveInnovateInspire

Dr. David Lagrew – Saving Mothers with Empathy & Innovation

by Shrutin ShettyAugust 6, 2017March 10, 2018

More women in labour and new mothers die in the US than in any other high-income country. And the CDC Foundation estimates that 60% of these deaths are preventable! 60%!! In one of the most…

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