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Design ThinkingIdeationImproveIndiaInnovateWheels

How Well is Tata Motors Connecting Aspirations?

by Shrutin ShettyNovember 28, 2017March 10, 2018

Earlier this year, Tata Motors announced a new brand identity. 'Connecting Aspirations'. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among…

Design ThinkingHuman BehaviourInnovateThe known unknown

Can We Easily Spot Left-Brain and Right-Brain Thinkers?

by Shrutin ShettyNovember 6, 2017March 10, 2018

Can We Easily Spot Left-Brain and Right-Brain Thinkers? Just a thought. And I could be wrong. How can we easily spot a strong left-brain, or a right-brain thinker? In an argument/ discussion between two people…

Customer is KingDesign ThinkingInnovateWheels

Design Thinking: An Idea for Tesla’s Supercharging Wait Time Problem

by Shrutin ShettyOctober 3, 2017March 12, 2018

An idea using a Design Thinking mindset, for Tesla's Supercharging Wait Time Problem Tesla has really transformed the automobile industry, cracking the existing fuel industry and automotive heavyweight nexus. And this is despite the first…

Customer is KingDesign ThinkingIdeationImproveInnovate

What the Customer Wants

by Shrutin ShettySeptember 26, 2017March 10, 2018

What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…

Design ThinkingImproveWheels

A Design Question: Turn Indicators on Cars

by Shrutin ShettySeptember 21, 2017March 10, 2018

Image: source A Design Question: Turn Indicators on Cars As cars get sleeker, so do its lights. But I've noticed that the entire rear light cluster has been shrinking in size on some cars. And…

Design ThinkingHuman BehaviourImproveInnovate

Ryan International school – Are CCTVs the Best Solution?

by Shrutin ShettySeptember 13, 2017March 10, 2018

Ryan International school - Are CCTVs the Best Solution? 5 min. read. When faced with a problem, ideally, we should get to the source of the problem first. Only then can we attempt to solve…

Design ThinkingImproveInnovate

Fierce Competition

by Shrutin ShettySeptember 12, 2017March 10, 2018

Fierce Competition A lot of companies face problems from time to time. Let's focus on problems that are controllable, i.e., outside of those to do with a declining economy, financial meltdowns, etc. In such situations,…

Customer is KingDesign ThinkingHuman BehaviourIdeationImproveInnovate

Design Thinking: What a Patient Wants

by Shrutin ShettySeptember 6, 2017March 10, 2018

Design Thinking: What a Patient Wants Design Thinking is a relatively new concept in many countries including India. It is, however, already some decades old now. And having been practicing it for a few years…

Design ThinkingHuman Behaviour

Amazon Go, This is How You Could Go

by Shrutin ShettyAugust 8, 2017March 10, 2018

Earlier this year, Amazon announced its Amazon Go concept. The cashier-free, and hopefully hassle-free grocery store. The news did seem to receive a disproportionate amount of public interest.    Sources: 1 - link, 2 -…

Design ThinkingHeroesIdeationImproveInnovateInspire

Dr. David Lagrew – Saving Mothers with Empathy & Innovation

by Shrutin ShettyAugust 6, 2017March 10, 2018

More women in labour and new mothers die in the US than in any other high-income country. And the CDC Foundation estimates that 60% of these deaths are preventable! 60%!! In one of the most…

Design ThinkingHuman BehaviourImproveReviews

India’s Roads and Bottlenecks

by Shrutin ShettyAugust 3, 2017August 3, 2017

India's Roads and Bottlenecks Bottlenecks and traffic jams on the streets. Are they an unavoidable phenomenon, or something we caused or created? Same with the lack of lane discipline in Indian drivers. Are drivers always…

Customer is KingDesign ThinkingImproveInnovate

Microwave Idea – Return the Turntable to Original Position

by Shrutin ShettyJuly 16, 2017March 10, 2018

Image (only used the LG image because I use one of their models at home): source I'm not exactly on top of the latest microwave oven features. Don't think I even know most of the…

Design ThinkingIdeationImproveInnovateWings

A Lego Stealth Fighter/ Drone

by Shrutin ShettyJuly 2, 2017March 10, 2018

Just built a Lego stealth fighter/ drone. It does need a little imagination to smoothen the edges, etc., bear with me on that... But that said, have a look and let me know what you…

Design ThinkingHuman BehaviourIdeationLife or something like it

Stop Glorifying terror

by Shrutin ShettyMay 27, 2017March 10, 2018

The world governments need to stop glorifying terror outfits. For starters, irrespective of what those terror groups might call themselves, what if victim countries gave them shameful and cowardly names. That way, the citizens wouldn't…

Design ThinkingHuman BehaviourImproveInnovateLife or something like itThe known unknown

Is A Bot After Your Job?

by Shrutin ShettyApril 18, 2017April 18, 2017

Image: Robin Williams in the Bicentennial Man Yuval Noah Harari paints an interesting and arguably grim picture of the future, in his book Homo Deus. He runs through possible ways in which the world and we humans…

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