Earlier this year, Tata Motors announced a new brand identity. ‘Connecting Aspirations’. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among the top 2 selling passenger cars in India. Despite being, what I believe, is a company and group that represents…
An idea using a Design Thinking mindset, for Tesla’s Supercharging Wait Time Problem Tesla has really transformed the automobile industry, cracking the existing fuel industry and automotive heavyweight nexus. And this is despite the first versions of electric motor driven vehicles dating back to 1828! That’s when Hungarian Ányos Jedlik invented a type of electric…
Image: source A Design Question: Turn Indicators on Cars As cars get sleeker, so do its lights. But I’ve noticed that the entire rear light cluster has been shrinking in size on some cars. And in some, the turn indicators are designed or placed in a way that possibly defeats its purpose. A car’s rear…
A Rural Electric Ride While a lot of us are busy in our world of self-indulgence, it’s reassuring to know there are Indians like Ratan Tata, who’d go the distance with regard to businesses that positively impact to one or more segments of the population. I’m speaking about the Nano in particular here, the world’s cheapest…
Suggestion to designers Sung Ha Lim and Hee Kyung Oh for their 5-wheel suitcase design (link) Link to my detailed comment about the design of this 5-wheel suitcase is here: link Originally posted here: link
“I’ve been called many things. Nostalgic is not one of them.” -Tony Stark Many of us have been anxiously awaiting Ironman 3 [not sure if my connection was slow, or if the official movie site expected me to wait for Ironman 4 while it loaded]. Anyway, I saw the Audi commercial a few days ago. It showed…
Sure the Tatas have had their share of tough n’ rough times with the Nano, and they buggered up with the advertising as well. That means there was extremely insufficient advertising, and never at the right time. It just struck me, what stopped them from making a kick-ass tv commercial for the monsoon season. Am…
you are driving one morning to work. nice weather, relatively low traffic. ‘i’m finally going to reach well before time’, you think to yourself. just at that moment, a speeding cab whizzes to your left, suddenly cuts you without a signal or warning. you snarl, and then immediately think that it feels like a really great day, full of positives, so you wouldnt want to ruin it by getting into a foul mood over a crazy driver. you near a signal, nearing a car in the next lane, who appears to be somehow drifting towards your lane. you honk lightly. you think he’s getting back into his lane but just as you’re real close to his car, he honks back and swerves in your direction. your brakes screech the car to a halt, and your still wondering if that actually happened.
Grrrr..!! that does it. that driver’s going down, you tell yourself, as you floor the accelerator and veer into the last lane and align yourself in perfect striking position.
Ever been late to get somewhere, and you got stuck behind a car driven by an old woman or man, or maybe even a learner who’s instructor managed to pick the same road on the same day when you were late and crossing it. Or even the one who’s so busy chatting with their co-passenger, that driving becomes almost an external, disconnected event for them.