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The Timing Paradox: Why Rating Your Driver Is Harder Than It Seems, and when 5 Stars isn’t quite Honest
After an Uber or Ola ride, the app asks you to rate your driver. Simple enough. But when should that prompt appear? Ask too soon, and users hesitate. Some worry the driver might instantly receive a notification, drawing attention to them and the location they’ve just been dropped at. Ask too late, and memory of…
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How Well is Tata Motors Connecting Aspirations?
Earlier this year, Tata Motors announced a new brand identity. ‘Connecting Aspirations’. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among the top 2 selling passenger cars in India. Despite being, what I believe, is a company and group that represents…
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Building Trust
There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge though, the cleanest way to build trust, is to go with trustworthy intentions, and be absolutely transparent in matters. What…
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Startup Service Aggregators
Startup Service Aggregators Image: source Startups with business models revolving around aggregating services might have their days numbered. Unless they offer a significant additional benefit (than the underlying services they aggregate) to end consumers. Because without it, they’re just tech-backed middlemen looking for their share of the pie for connecting parties. This might be a…
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Beery Bad
Here’s a first. A product review. Several weeks ago I was at a Raymond’s store picking up a suit I had given for altering. On one of the display sections, a number of beer bottles caught my eye. Looking closer, they read “Beer Shampoo”. Hmmm.! Now I’ve heard that beer’s really good for the hair,…
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The Simple, Superpower Habit for Productivity and Creativity
If you have watched Kung Fu Panda, do you remember the scene where Master Shifu is meditate? Or trying to, and his ear keeps twitching from some imperceptible disturbance he can sense some distance away? That is exactly how many of us feel when we try to focus on some important work. Of course our…
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