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How Well is Tata Motors Connecting Aspirations?
Earlier this year, Tata Motors announced a new brand identity. ‘Connecting Aspirations’. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among the top 2 selling passenger cars in India. Despite being, what I believe, is a company and group that represents…
Heroes | Human Behaviour | Improve | India | Inspire
Let’s Go Back to the Future
Let’s Go Back to the Future Last night, on the occasion of Mahatma Gandhi‘s birth anniversary, I came across an article titled ‘Where was Gandhiji born? Only 4 out of 10 gave the correct answer.’ [link] What was the big deal anyway? While my outlook is not even half as non-violent as the Mahatma’s, I have utmost respect for him. But…
Could Musical Roads address Global Speeding and Road Safety
Pic: source There are roads in Hungary that plays music! A musical road was first created in 1995 Denmark, by two artists. Given how brilliant a concept, I wonder why its Danish origins seem almost obvious. Just like the concept of hygge and especially Lego. Musical roads also exist in other countries like Hungary, Japan,…
Sharpen your Business Focus
Image: source When starting one’s business, a set of people will advice you to keep a sharp focus when it comes to offerings or purpose. Another group might suggest offering as many products or services as possible, to minimize risk. And both groups could defend their views till the cows come home. However, in most cases, it…
Design Thinking Basics – 3
In his book ‘Change by Design’, Tim Brown of IDEO highlights the 3 spaces of innovation. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same. What is Design Thinking? ‘Human-centered Design Thinking’ is a mindset, an approach, and some tools that help solve complex problems…
The ‘Sample Size of One’ Concept Simplified
Given my growing interest in behavioural science and behavioural economics, when there was quite some news about the replication crisis in the field, it got me wondering if there might be a better way to undertake studies so that they remain relevant, if not replicable. The thought was triggered by a random interaction in the…