SUV Drivers – Look Out
India has seen an almost meteoric rise in the number of SUVs and compact-SUVs in the last few years. Perhaps the size fits in well with our gradually growing economy, disposable incomes, and egos. Among…
Category: Wheels
How Well is Tata Motors Connecting Aspirations?
Earlier this year, Tata Motors announced a new brand identity. 'Connecting Aspirations'. Sounds good, but how well is the company truly connecting aspirations? For many years now, I have wondered why Tata Motors isn’t among…
Design Thinking: An Idea for Tesla’s Supercharging Wait Time Problem
An idea using a Design Thinking mindset, for Tesla's Supercharging Wait Time Problem Tesla has really transformed the automobile industry, cracking the existing fuel industry and automotive heavyweight nexus. And this is despite the first…
A Design Question: Turn Indicators on Cars
Image: source A Design Question: Turn Indicators on Cars As cars get sleeker, so do its lights. But I've noticed that the entire rear light cluster has been shrinking in size on some cars. And…
A Rural Electric Ride
A Rural Electric Ride While a lot of us are busy in our world of self-indulgence, it's reassuring to know there are Indians like Ratan Tata, who'd go the distance with regard to businesses that positively…
5-wheel suitcase design suggestion
Suggestion to designers Sung Ha Lim and Hee Kyung Oh for their 5-wheel suitcase design (link) Link to my detailed comment about the design of this 5-wheel suitcase is here: link Originally posted here: link
Ironman: Heroes Aren’t Born, They’re Built
"I've been called many things. Nostalgic is not one of them." -Tony Stark Many of us have been anxiously awaiting Ironman 3 [not sure if my connection was slow, or if the official movie site expected…
It Could Have Rained Nanos
Sure the Tatas have had their share of tough n' rough times with the Nano, and they buggered up with the advertising as well. That means there was extremely insufficient advertising, and never at the…
Drivin’ me Nuts.!
Drivin' me Nuts! You are driving one morning to work. Nice weather, relatively low traffic. 'I'm finally going to reach well before time', you think to yourself. Just at that moment, a speeding cab whizzes…
Ease up…On the Throttle
Ease up...On the Throttle Ever been late to get somewhere, and you got stuck behind a car driven by an old woman or man, or maybe even a learner who's instructor managed to pick the…