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  • Improve | Life or something like it

    Ferraris and Moral Sawaaris

    ByShrutin Shetty September 18, 2012

    This post is long overdue. And it is inspired by a dialog from the Hindi movie ‘Ferrari ki Sawaari‘. I had wanted to post about it soon after watching the movie when it had released several months ago. However, it’s screening on tv a few days ago reminded me to complete this post soon. Ferrari…

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  • Improve | Life or something like it | Not So Serious

    Big Bizarre

    ByShrutin Shetty September 13, 2012

    I dropped into the Big Bazaar store for a bit last night (not out of choice, if you must know). But I must say, they’ve really re-done the place, in a good way. Impressive, must say. The section as soon as I entered, was for clothes, and it  looked like a section at the more…

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  • Improve | Life or something like it

    Cartoons Against Cartoons

    ByShrutin Shetty September 10, 2012

    A 27-year-old Amit Katarnaware does not seem to have a problem with corrupt politicians and bureaucrats eating the nation alive, drinking the nation dry. But he does have a problem with a few cartoons that just attempt to depict the sorry state those corrupt people in power have brought this nation to. . . How convenient…

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  • Uncategorized

    Zensible Motoring – An Effort Towards Better Road Safety

    ByShrutin Shetty September 9, 2012

    Hi. Here’s my new blog, Zensible Motoring, focused on identifying and finding solutions to improve road safety. Do have a look, and do feel free to contribute to it. It’s a small effort towards a safer experience, for motorists as well as for pedestrians. “Zensible Motoring – An Effort Towards Better Road Safety”    …

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  • Life or something like it

    Sleepy Hollow

    ByShrutin Shetty September 8, 2012

    Remember that scene in Sleepy Hollow, where the roots of the tree of the dead open up to allow the headless horseman through? My neighbors have their very own little Sleepy Hollow going on here 🙂

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  • Customer is King | Improve | Wheels

    It Could Have Rained Nanos

    ByShrutin Shetty August 1, 2012

    Sure the Tatas have had their share of tough n’ rough times with the Nano, and they buggered up with the advertising as well. That means there was extremely insufficient advertising, and never at the right time. It just struck me, what stopped them from making a kick-ass tv commercial for the monsoon season. Am…

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  • Customer is King | Improve

    Serves you Right

    ByShrutin Shetty July 25, 2012

    “Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” – Peter Drucker We recently bought a cordless telephone from Croma (for the uninitiated, Croma comes under the Tata umbrella). Took it back home and it was not working. Late next…

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  • Life or something like it

    Who’s right, who’s not, and when?

    ByShrutin Shetty July 23, 2012

    Here’s a joke a friend had forwarded some time back. While I found it extremely hilarious at the time, and still do, I just realized a thing or two that we could learn from it, based on my dealings with some people I’ve had the (mis)fortune of interacting with in the past. You go ahead…

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  • Life or something like it

    Deja-vu(ow)

    ByShrutin Shetty July 3, 2012

    Ok, I just coined a new word. It’s called Deja-vuow.! That’s Deja-vu-ow.  (a combination of Deja-vu and ‘wow’).! Different people come across the same messages or pictures at different times on Facebook, as you may have often seen. So a close friend might suddenly be fascinated by something and share it. And you have that…

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  • Customer is King | Life or something like it

    Business – whenever, wherever

    ByShrutin Shetty July 2, 2012

    If you got to start your business, you can’t always wait for real estate prices to be right. Sometimes, you just start..Wherever.! (Saw this on some random inner road on the outskirts of Pune) For those still wondering, that is a car covered with clothes that a man is trying to sell to passers by….

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  • Life or something like it

    My oldest bud

    ByShrutin Shetty June 5, 2012

    India has managed to retain the great binding power of the concept of “family” unlike many other countries, where kids become independent and usually move out soon as they are out of school/ college. But as much as there is to be proud of such a culture, I still hate one part of it. And…

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  • Improve | Life or something like it

    Fuel Hike

    ByShrutin Shetty May 23, 2012

    It’s brilliant how a fuel hike causes such chaos the night before the hike. Kilometre-long lines of people waiting to pack in as much fuel as they possibly can before it gets dearer. And while it’s illegal to fill cans with fuel, does it actually make so much sense to burn fuel for well over…

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  • Life or something like it

    Captcha This

    ByShrutin Shetty May 10, 2012

    Know how you have to type those alphanumeric characters online to prevent spam? Now those measures seem to be getting scarier by the day. It started with a string of arbit letters, graduated to CAPTCHAs, deformed sets of characters that you’d have to really strain your eyes or make a face, to be able to read; and…

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  • Customer is King | Design Thinking | Improve

    The Seat Next To The Lady

    ByShrutin Shetty March 27, 2012March 2, 2018

    The Seat Next To The Lady Recently, the latest player in the online travel business, Travelyaari.com brought in the option of “block your seat next to a lady” on your next bus journey. Yeah, I know. My eyes lit up too for a moment there. But no, buddies, your lifelong dream of getting a seat…

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  • Customer is King | Improve | Life or something like it

    Starbucks

    ByShrutin Shetty March 19, 2012July 16, 2019

    The entire buzz in the recent past about Starbucks coming to India reminded me of this question that popped up in my head when I was at a Starbucks at a mall in New Jersey last year. It was probably a weekend, the mall was crowded. There were a good number of people queuing up…

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