Sure the Tatas have had their share of tough n’ rough times with the Nano, and they buggered up with the advertising as well. That means there was extremely insufficient advertising, and never at the right time. It just struck me, what stopped them from making a kick-ass tv commercial for the monsoon season. Am…
“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” – Peter Drucker We recently bought a cordless telephone from Croma (for the uninitiated, Croma comes under the Tata umbrella). Took it back home and it was not working. Late next…
Here’s a joke a friend had forwarded some time back. While I found it extremely hilarious at the time, and still do, I just realized a thing or two that we could learn from it, based on my dealings with some people I’ve had the (mis)fortune of interacting with in the past. You go ahead…
Ok, I just coined a new word. It’s called Deja-vuow.! That’s Deja-vu-ow. (a combination of Deja-vu and ‘wow’).! Different people come across the same messages or pictures at different times on Facebook, as you may have often seen. So a close friend might suddenly be fascinated by something and share it. And you have that…
If you got to start your business, you can’t always wait for real estate prices to be right. Sometimes, you just start..Wherever.! (Saw this on some random inner road on the outskirts of Pune) For those still wondering, that is a car covered with clothes that a man is trying to sell to passers by….
India has managed to retain the great binding power of the concept of “family” unlike many other countries, where kids become independent and usually move out soon as they are out of school/ college. But as much as there is to be proud of such a culture, I still hate one part of it. And…
It’s brilliant how a fuel hike causes such chaos the night before the hike. Kilometre-long lines of people waiting to pack in as much fuel as they possibly can before it gets dearer. And while it’s illegal to fill cans with fuel, does it actually make so much sense to burn fuel for well over…
Know how you have to type those alphanumeric characters online to prevent spam? Now those measures seem to be getting scarier by the day. It started with a string of arbit letters, graduated to CAPTCHAs, deformed sets of characters that you’d have to really strain your eyes or make a face, to be able to read; and…
The Seat Next To The Lady Recently, the latest player in the online travel business, Travelyaari.com brought in the option of “block your seat next to a lady” on your next bus journey. Yeah, I know. My eyes lit up too for a moment there. But no, buddies, your lifelong dream of getting a seat…
The entire buzz in the recent past about Starbucks coming to India reminded me of this question that popped up in my head when I was at a Starbucks at a mall in New Jersey last year. It was probably a weekend, the mall was crowded. There were a good number of people queuing up…
Far From Perfect We recently ordered a table for home. A small and fairly simple design, with a Rosewood coloured Melamine polish coating. However, to make the base stable, the people from the store turned it upside down to chisel a little bit. And this is how the underside looked. To save a few bucks,…
In the Dark Knight, there’s a scene where Harvey Dent says “You either die a hero, or you live long enough to see yourself become the villain”. When you first hear it, it sounds like one of those brainless lines from some low-budget movie, right? Like a random dialog from the movie ‘Torque‘ (oh yeah,…
Forward Pass Try this. Say instead of zipping past a car on the opposite side of the road waiting to make a u-turn, slow down (of course, look back first, to make sure you don’t cause a pileup) to ’em make the turn. The driver will be pleasantly surprised. They don’t expect it. Nobody does. And…
Start-ups and many small to medium sized companies often think that costs can be saved by hiring poor to average quality candidates, thereby being able to get the adequate “number” of manpower and be able to scale up while keeping salary expenses down. However, what many of them fail to realize is, that for every…
Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build our own imaginary features, declare our products/ services to be the absolute best without the real stuff to prove it. Facts…