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Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

Product Use and Experience – Range and Layers

by Shrutin ShettyMay 17, 2022May 17, 2022

There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something…

Design ThinkingEntrepreneursIdeationImproveInnovateInspire

Number Fifty-Four…The Bike with a Bamboo Core

by Shrutin ShettyJanuary 23, 2018March 10, 2018

Number Fifty-Four... ...The bike with a bamboo core! What does it take for innovation to be possible? Simply, just the intention. You need to want it badly enough to make it possible. I happened to…

ImproveInspire

The Race Against..You.!

by Shrutin ShettyAugust 15, 2013May 7, 2022

The Race Against..You.! In this post, I am sharing my experiences while preparing for a cycling event held in Bombay last December. While it's a little overdue, but whether you're a cyclist or not, I…

Recent Posts

  • A Conversation that Moves Things Forward, for Co-founders, Product Leaders, and Decision-Makers March 23, 2026
  • My 2-hour virtual consults for Chief Product Officers and Service Leaders March 19, 2026
  • The Human Angle: Design Thinking March 13, 2026

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