How most food ordering/ delivery service apps work is, you make your selection, pay (or CoD), and confirm the order.
However, there are occasions (or lack of them) where you might want to order something, but without any time constraint.
These instances might include, remembering to order a birthday cake for tomorrow, or have some starters or dessert sent anytime this evening. In such cases, at present, you’d have to remember or set an alarm to place the order in a broad time bracket.
But what if instead, like with Scheduling a ride with Uber, you could simply place the order in advance, and either pick the day, or a broad time within the day, for when the order could be dropped.
It would be convenient to customers who might risk forgetting or risk ordering too late.
Companies could insist on prepaid orders only.
Companies benefit by being able to bunch orders only when a rider is headed in a particular direction, rather than sending them with a lone minimum order in a direction.
Might help marginally with easing traffic, and make rider trips a little more efficient, while being convenient for customers.
This Idea for Food Delivery Services was part of an initiative called RattL ’em.
What is RattL ’em?: We are constantly fascinated by companies, products and services.
So, every few days, we send out an email to, or share an idea online about a random company anywhere in the world that caught our fancy. The email either contains an idea for a new product or service, a concern area to focus on, or a new feature or improvement to their portfolio.
We do it for free. And for fun. And the company that receives it is free to use the idea, with no financial or other obligation toward us. We think of it as our way to be the best at what we do in the field of innovation and design strategy consulting.