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Creating and Understanding Customer Feedback

Creating and Understanding Customer Feedback If you’ve ever ordered waffles online, most likely they’ll come in one of two kinds of packaging. One is clean like in the pic above. The other is where all of them in thin paper holders will be stuffed into a box. Quite messy. Anyway, say you ordered a few…

My Book on Design Thinking titled ‘Design the Future’

Design the Future Hi! As some of you might already know, my book on design thinking, titled ‘Design the Future’ is out! Despite design thinking being several decades old, we are seeing increasing relevance in its application in our fast-paced lives today. I’ve read incredible books on the subject in the years I’ve been practicing…

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What’s Your Profession? Did You Bring More Soldiers?

What’s Your Profession? Did You Bring More Soldiers? In 1970s, according to the TV series Mindhunter at least, the FBI was filled with accountants & lawyers instead of more relevant experts in areas that mattered. That is, in place of behavioral analysts. That seems to have been the case with the Indian Venture Capital industry…

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Carry This

Carry This Last afternoon, I was lucky to chance upon some great customer service. I was at a station in Karnataka, heading back to Bombay with my mom. The indifferent railway staff hadn’t been clear about which platform the train would arrive on. After a long wait, the platform was announced. The person at the info desk…