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Building Trust

There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge though, the cleanest way to build trust, is to go with trustworthy intentions, and be absolutely transparent in matters. What…

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Trust-building

There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding behavioural science tactics to quickly build trust among customers. And maybe it works sometimes. To my knowledge though, the cleanest way to build trust, is to go with trustworthy intentions, and be absolutely transparent in matters. What…

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The Earning of Trust

The Earning of Trust. I recently subscribed to NewsLaundry. It is a very young but self-proclaimed “media critique, news and current affairs portal”. It claims to operate on the obvious but often forgotten premise that news should be for the masses. And not for advertisers, or to distort reality for the masses. Current times are seeing…

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B-schools, MBA grads & Their Priorities

Many b-schools in India are tilting less toward business, management, and ethics; more toward finishing skills. With a strong (and often desperate) focus on placements, they go an extra mile to add superficiality to students. From a scary importance on cracking interviews, having a cocky attitude, and the ability to fib-on-the-fly. Unknowingly, they’re doing the students a great…

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Primum Non Nocere

Image: source It is believed that either Hippocrates, considered as the father of medicine, or one of his pupils wrote what is popularly known as the Hippocratic Oath, a solemn oath known to be taken by people in the medical profession, doctors in particular at least. The medical profession was long considered the noblest, with doctors…

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The Up Side of Consulting

The Up Side of Consulting Here’s a post I had drafted for submitting as a resource to MosaicHub, in response to their call to members for ‘the Top 5 things businesses need to know about your area of expertise’. Here are five top thoughts that we at the A-Team, believe would be beneficial for businesses who engage…