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Design ThinkingDTEverydayHuman BehaviourImprove

Tweaking User Experience – What more in the name of Novelty?

by Shrutin ShettyJune 30, 2025July 6, 2025

“If it ain’t broke, don’t fix it” is one of those timeless pieces of advice that gets overlooked far too often, particularly in the world of product and service design. Over months and years, you…

Design ThinkingIdeationImprove

Same Same but Different

by Shrutin ShettyNovember 30, 2024November 27, 2024

A few years ago, I was advising a consumer tech company, and two of a bunch of things I was working on, was conceptualizing the search function and recommendation engine for the tech team to…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Exploitative Businesses & Divine (and Tech) Interventions

by Shrutin ShettyJune 16, 2021

When I wrote 'Design the Future' about Design Thinking, it had a brief overview of the behavioural aspects of innovation - from an innovator's and user's perspective.   There was a mention of nudges (not…

EntrepreneursImprove

Social Media, What Next?

by Shrutin ShettyJune 2, 2013

Hybrids come naturally in most businesses. Hybrid products/ services. The easiest example that comes to mind, is the BMW X6 (something between an SUV and a sedan). I don't think that particular line has been very…

Customer is KingImproveLife or something like it

Layers of BS

by Shrutin ShettyDecember 5, 2011

Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build…

Recent Posts

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