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Design ThinkingHuman BehaviourInnovate

My 2-hour virtual consults for Chief Product Officers and Service Leaders

by Shrutin ShettyMarch 19, 2026March 19, 2026

Writing my books, Think Like an Innovator and Design the Future was, in many ways, an act of distillation; years of consulting work compressed into frameworks and principles that could travel further than I could.…

Design ThinkingHuman BehaviourInnovate

The Human Angle: Design Thinking

by Shrutin ShettyMarch 13, 2026

Every product you’ve ever loved was designed by someone who first tried to understand you. Not your demographic. Not your purchase history. You! Your frustrations, your workarounds, your unarticulated wishes. This is the engine behind…

Human BehaviourLife or something like itThe known unknownYoung Minds

What if You Ignored Analytics for a Second?

by Shrutin ShettyNovember 29, 2024November 27, 2024

Analytics are now woven into our online social lives. We are constantly checking follower counts, likes, comments, and shares. A few years ago, I was right there with everyone, obsessing over metrics from Twitter, to…

Customer is KingDesign ThinkingIdeationImproveInnovate

What the Customer Wants

by Shrutin ShettySeptember 26, 2017March 10, 2018

What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…

Human BehaviourLife or something like it

Did You Fire the Boss?

by Shrutin ShettyMay 18, 2017March 10, 2018

Did You Fire the Boss? Image: source Boss stormed to my desk, shouting, "it's the fifth time you're late to work this week. What's the meaning of this?" I, obviously surprised and confused, replied, "that... it's finally Friday?!"…

Customer is KingDesign ThinkingEntrepreneursHeroesImproveInspireVenture Capital

Think A-Team: For the Design & Strategy needs of Young Businesses

by Shrutin ShettyNovember 7, 2015February 28, 2018

Think A-Team: For the Design & Strategy needs of Young Businesses Image: link Hi, all you enterprising entrepreneurs, I am pleased to give to you, 'Think A-Team', a growth partnering service for all your business…

Recent Posts

  • The Intellectual Humility of the Prototype April 2, 2026
  • Footwork, Footloose April 1, 2026
  • The Counterintuitive Truth about Innovating March 25, 2026

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