Lose some…Win 'em all.!
Every product team has a mental image of their user. The problem is that this image tends to be assembled from existing data; who are currently buying, what they currently do, what they currently say…
Writing my books, Think Like an Innovator and Design the Future was, in many ways, an act of distillation; years of consulting work compressed into frameworks and principles that could travel further than I could.…
Every product you’ve ever loved was designed by someone who first tried to understand you. Not your demographic. Not your purchase history. You! Your frustrations, your workarounds, your unarticulated wishes. This is the engine behind…
Analytics are now woven into our online social lives. We are constantly checking follower counts, likes, comments, and shares. A few years ago, I was right there with everyone, obsessing over metrics from Twitter, to…
What the Customer Wants There has been the occasional debate between two schools of thought: You need to ask the customer what he/she wants; and, The customer doesn't know what he/she wants until we show…
Did You Fire the Boss? Image: source Boss stormed to my desk, shouting, "it's the fifth time you're late to work this week. What's the meaning of this?" I, obviously surprised and confused, replied, "that... it's finally Friday?!"…
Think A-Team: For the Design & Strategy needs of Young Businesses Image: link Hi, all you enterprising entrepreneurs, I am pleased to give to you, 'Think A-Team', a growth partnering service for all your business…