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Customer is KingHuman BehaviourImproveIndiaLife or something like itThe known unknown

A Coupon Code for my Potato Book

by Shrutin ShettyJanuary 3, 2026

My "potato book" was feeling left out with all the posts and coupons for the two design thinking books. So here's a coupon for Main Batata Hoon, a collection of short stories written in a…

Design ThinkingInnovateLife or something like itManagement Mumblings

The Next Educational Diversion from our normal human behaviour

by Shrutin ShettyFebruary 6, 2021February 6, 2021

In my book, I briefly discussed the topic of quality in the world of innovation and automation. My view was that through the quality revolution in the US and Japan and then other parts of…

Design ThinkingHuman BehaviourInnovate

Changing User Behaviour

by Shrutin ShettyApril 2, 2019March 28, 2019

Changing User Behaviour I am currently reading the book Hooked, and happened to read something very important. I shared the excerpt with a design thinking group I am administrator of. The snippet read: John Gourville,…

Built In Your Image
Human BehaviourImproveLife or something like itThe known unknown

Built In Your Image

by Shrutin ShettyJanuary 15, 2019January 15, 2019

We encourage people to be objective, and not to be emotionally imbalanced. We even look down on the rare outburst by family or friends. Right? And there's a reason for it. Nobody likes someone who…

Design ThinkingHuman BehaviourImproveLife or something like it

Upbringing

by Shrutin ShettyNovember 27, 2018November 16, 2018

Upbringing Here's a thought regarding upbringing. Views welcome; and especially so if you have kids and your parents either stay with you, or you visit each other often. You know how curious for information kids…

Customer is KingHuman BehaviourImproveLife or something like it

The Illusion of Ratings and Feedback

by Shrutin ShettyMarch 6, 2018April 7, 2018

The Illusion of Ratings and Feedback Life in present times has become an increasingly rapid process of experiences and feedback. Businesses are always asking us to rate the services or experiences they offer. And often,…

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