Every product you’ve ever loved was designed by someone who first tried to understand you. Not your demographic. Not your purchase history. You! Your frustrations, your workarounds, your unarticulated wishes. This is the engine behind the world’s most beloved designs, and it has a name: empathy. Not the soft, feel-good kind, but the rigorous, observational,…
Design the Future Hi! As some of you might already know, my book on design thinking, titled ‘Design the Future’ is out! Despite design thinking being several decades old, we are seeing increasing relevance in its application in our fast-paced lives today. I’ve read incredible books on the subject in the years I’ve been practicing…
Need Ideas? Dress Down Despite the Mumbai heat, I don’t miss an opportunity to wear a suit. Especially to a first-time work meeting. However, things are different if the agenda of a meeting is problem solving or ideating. Then, I don’t just prefer, but also strongly recommend a casual dress code. Why? Think about the…
Job Quotas or Meritocratic Politics? Image: source Developed countries continue to struggle to identify industries, areas of business, skillsets and employment opportunities that will make their workforce, abilities and manufacturing resources relevant again in a world of cheap labor and low cost manufacturing from developing countries. At such times, instead of leveraging the inherent potentials…