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Gravity and Angle of Approach

Ever had your phone fall on your face while lying down, or been nearly spilled on by a waiter’s odd angle of serving? These everyday examples of gravity and Angle of Approach (AoA) reveal how design flaws can impact our experiences—imagine how much smoother life could be with a little more attention to both.

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Inclusive Solutions

In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative and inclusive solution; another example came to mind from many years ago. Around 2015–16, I was tasked with identifying affordable…

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Innovative Products or Solutions

Focusing on the “average” majority often leads to oversimplified, generic solutions. But by innovating for users at the extremes, you create more flexible, inclusive products that better meet everyone’s needs.

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Prefer a Plain Product or an Ergonomically Designed One?

Ergonomically designed products are often comfortable for short use but can become more uncomfortable over time compared to plain designs. For instance, while sleek bike grips or beautifully designed wireless earbud cases feel great initially, they may be less practical for extended use.

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Helmets from Scallop Shells

A lot of you probably love scallops?! [controls drool]. Now, imagine scallop shells that are thrown away after we’ve had the good stuff. Then, imagine 40000 tons of scallop shells thrown away! That is the quantity of discarded scallop shells the island of Hokkaido in Japan sees each year! Just left there, the shells would…

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Could Musical Roads address Global Speeding and Road Safety

Pic: source There are roads in Hungary that plays music! A musical road was first created in 1995 Denmark, by two artists. Given how brilliant a concept, I wonder why its Danish origins seem almost obvious. Just like the concept of hygge and especially Lego. Musical roads also exist in other countries like Hungary, Japan,…

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Constraints and the beautiful A-10

Constraints and the beautiful A-10. Contrary to oddly popular belief:
1. constraints help make a better product (or service), and
2. a good innovative product or service does not need to be expensive