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Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

The Feature That Made It Worse

by Shrutin ShettyApril 6, 2026March 20, 2026

There is a quiet assumption embedded in most product roadmaps: that more capability means more value. It sounds reasonable. It rarely survives contact with actual users. Service Focus: In 2018, Snapchat redesigned its app with…

Design ThinkingHuman Behaviour

The Counterintuitive Truth about Innovating

by Shrutin ShettyMarch 25, 2026March 23, 2026

Most people think innovation is about having brilliant ideas.  Here’s the uncomfortable truth: ideas are arguably the easiest part of the entire process. The real work is before and after it. The most transformative products,…

Design ThinkingHuman BehaviourInnovateProduct

A Conversation that Moves Things Forward, for Co-founders, Product Leaders, and Decision-Makers

by Shrutin ShettyMarch 23, 2026March 23, 2026

There's a particular kind of problem that doesn't get solved in meetings. It sits with you, in the margins of a product review, in the pause before you answer a stakeholder's question, in the nagging…

Design ThinkingHuman BehaviourInnovate

My 2-hour virtual consults for Chief Product Officers and Service Leaders

by Shrutin ShettyMarch 19, 2026March 19, 2026

Writing my books, Think Like an Innovator and Design the Future was, in many ways, an act of distillation; years of consulting work compressed into frameworks and principles that could travel further than I could.…

Customer is KingDesign ThinkingHuman BehaviourIdeationInnovateLife or something like it

The Innovation Thinking Sandwich

by Shrutin ShettyFebruary 25, 2026

The world has massive problems with "cool" solutions that create even bigger disasters. From the 1950s, we solved convenience with plastic, and now we’re literally breathing it. We solved the fossil fuel headache with Electric…

Customer is KingDesign ThinkingHuman BehaviourInnovate

Thumbs Up for Good Design

by Shrutin ShettyJanuary 2, 2026January 2, 2026

I was getting a haircut earlier this week and got curious about the trimmer my barber (or hairdresser or hairstylist; unsure what they are called nowadays) was using on my head. It was an unusually…

Design ThinkingHuman BehaviourIdeationImproveInnovateProductivity

The Simple, Superpower Habit for Productivity and Creativity

by Shrutin ShettyDecember 29, 2025December 29, 2025

If you have watched Kung Fu Panda, do you remember the scene where Master Shifu is meditate? Or trying to, and his ear keeps twitching from some imperceptible disturbance he can sense some distance away?…

Design ThinkingImprove

Notes for 2026 on Improvement

by Shrutin ShettyDecember 29, 2025

Uncategorized

Notes for 2026 on Innovation

by Shrutin ShettyDecember 26, 2025

 

Design ThinkingInnovate

What is Design Thinking..

by Shrutin ShettyDecember 22, 2025

Design Thinking gets talked about a lot. But when I started using it in my innovation and growth strategy consulting practice around 2016, I noticed something: people knew the steps but didn't quite it. So…

Design ThinkingInnovateYoung Minds

Paperback format of Think Like an Innovator is Out!

by Shrutin ShettyDecember 20, 2025

📚 "Think Like an Innovator" is now available in PAPERBACK on major Amazon sites. It will be on Amazon India and Flipkart next week. A little hurdle to do with availability here. It's being handled.…

Customer is KingDesign ThinkingImproveInnovate

Book Alert: Think Like an Innovator

by Shrutin ShettyDecember 15, 2025

IT’S HERE!  Stop waiting for innovation to happen. Start designing it with intention. My new book, , is a practical, no-fluff guide to Design Thinking for complex problem solving and creative breakthroughs. Or your Kindle…

Customer is KingDesign ThinkingIdeationInnovate

Why I Wrote Design the Future: The First of the Books I’ve Had to Write

by Shrutin ShettyDecember 15, 2025

In 2017, I noticed something troubling. Innovation leaders at some large global organisations were selling 'design thinking-led' services to other companies. They ran workshops. Facilitated sessions. Bagged long-term projects. And charged good money. But when…

Customer is KingDesign ThinkingHuman BehaviourIdeation

Should Innovators or Designers expect or hope Users to provide Solution Ideas?

by Shrutin ShettySeptember 3, 2025

Here’s a nice post by Nikki Anderson for anyone who’s debated whether innovators and designers should ask users for innovative solutions to their challenges, or if crafting the solution is solely the innovator or designer’s…

Customer is KingDesign ThinkingHuman BehaviourInnovateProduct

Random musings on Lego Pricing and Positioning

by Shrutin ShettyJuly 15, 2025

I’ve admired Lego since childhood, although I haven’t collected many sets over the years, the most recent being two Technic kits about 7-8 years ago. What holds me back is the plastic. I hope Lego…

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  • The Feature That Made It Worse April 6, 2026
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