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Customer is KingDesign ThinkingImprove

Function, Form, and Overripe Apples

by Shrutin ShettyJanuary 16, 2017January 16, 2017

Image: source Over the decades, we have been seeing Apple grow at a blistering pace. Built on thinking different while staying hungry and foolish, it certainly created new sectors while killing redundant ones. With unwavering customer-focus, Apple maintained child-like curiosity, unbelievable…

Design Thinking

Design Thinking Basics – 1

by Shrutin ShettyJanuary 3, 2017January 20, 2017

In his book 'Change by Design',  Tim Brown of IDEO succinctly explains the 3 overlapping criteria for successful ideas. These criteria could be considered as some of the foundation pillars of Design Thinking. Here's a pictorial representation…

Ideation

An Ideation Session at SIMSR

by Shrutin ShettySeptember 7, 2016March 5, 2018

An Ideation Session at SIMSR The crack team at K. J. Somaiya Institute of Management Studies & Research (SIMSR) that made it happen... The 80+ exceptional minds that came up with some surprisingly amazing ideas... A point…

EntrepreneursHuman BehaviourImprove

Why Are Americans consistently more Innovative and Entrepreneurial?

by Shrutin ShettyAugust 20, 2016September 9, 2020

"What makes America so much more entrepreneurial and innovative than India?" That question has been in my head for many years now. Obvious recent contributions including Facebook, Tesla, and the immortal giants, Google, Amazon and Apple come first to mind.…

Life or something like itThe known unknown

Brick & mortar won’t be dead by 2023

by Shrutin ShettyApril 26, 2016March 5, 2018

Brick & mortar won't be dead by 2023 Extreme comments or views are often a huge hit or miss. And Niti Aayog’s Mr. Kant’s futuristic sounding comment about how brick and mortar businesses in India…

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