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Customer is KingDesign ThinkingHuman BehaviourLife or something like itThe known unknown

The Hit-Making Algorithm: Behavioural Design or Manipulation?

by Shrutin ShettyApril 23, 2026

There is something quietly telling about how modern songs are put together. The average English song repeats its central hook three to four times. More recently though, that number seems to have crept up to…

Design ThinkingImproveLife or something like itManagement MumblingsProductivity

My Writing Journey so Far

by Shrutin ShettyDecember 23, 2025

It’s easy to look at a finished book and forget the chaos it came from. Recently when rummaging through an old box of papers, I found this (top left, circular diagram thing). That was from…

Recent Posts

  • The Hit-Making Algorithm: Behavioural Design or Manipulation? April 23, 2026
  • The Stickiness Trap April 21, 2026
  • The Scarcity Illusion: Why We Hoard Features, Ideas, and Thoughts April 20, 2026

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