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Everything as a Service

ByShrutin Shetty

Over the past decade, the business world has had a real attraction to making everything a service. And rightly so. Would you rather struggle to repeatedly sell your product to the same customer? Or would it be better to offer it on a subscription model where you can keep improving it over time, and charge users a regular fee for using it?

However, if you compare the buying good ol’ products whenever you would need them, to subscription based services, a paradox seems to emerge.

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Creating and Understanding Customer Feedback

ByShrutin Shetty

Creating and Understanding Customer Feedback If you’ve ever ordered waffles online, most likely they’ll come in one of two kinds of packaging. One is clean like in the pic above. The other is where all of them in thin paper holders will be stuffed into a box. Quite messy. Anyway, say you ordered a few…

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Startup Service Aggregators

ByShrutin Shetty

Startup Service Aggregators Image: source Startups with business models revolving around aggregating services might have their days numbered. Unless they offer a significant additional benefit (than the underlying services they aggregate) to end consumers. Because without it, they’re just tech-backed middlemen looking for their share of the pie for connecting parties. This might be a…

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Serves you Right

ByShrutin Shetty

“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.” – Peter Drucker We recently bought a cordless telephone from Croma (for the uninitiated, Croma comes under the Tata umbrella). Took it back home and it was not working. Late next…

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Layers of BS

ByShrutin Shetty

Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build our own imaginary features, declare our products/ services to be the absolute best without the real stuff to prove it. Facts…

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Compromise? Don’t!

ByShrutin Shetty

Compromise? Don’t! Several foreign countries have been following the professional hire-n-fire policy for several years if not decades, now. We Indians on the other hand, still go strong on references and the ‘chalta hain’ (a Hindi phrase meaning ‘it’s alright, no big deal’), ‘adjust maadi’ (maadi is a Kannada word meaning ‘to do’, in this…