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Everything as a Service

by Shrutin ShettyAugust 17, 2022

Pic: source   Over the past decade, the business world has had a real attraction to making everything a service. And rightly so. Would you rather struggle to repeatedly sell your product to the same…

Customer is KingDesign ThinkingHuman BehaviourImprove

Creating and Understanding Customer Feedback

by Shrutin ShettyNovember 7, 2019November 6, 2019

A waffles order packaging (doesn't it look like a Viking head?) Creating and Understanding Customer Feedback If you've ever ordered waffles online, most likely they'll come in one of two kinds of packaging. One is…

Customer is KingImproveVenture Capital

Startup Service Aggregators

by Shrutin ShettyFebruary 6, 2016March 5, 2018

Startup Service Aggregators Image: source Startups with business models revolving around aggregating services might have their days numbered. Unless they offer a significant additional benefit (than the underlying services they aggregate) to end consumers. Because…

Customer is KingImprove

Serves you Right

by Shrutin ShettyJuly 25, 2012

"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it." - Peter Drucker We recently bought a cordless telephone from Croma…

Customer is KingImproveLife or something like it

Layers of BS

by Shrutin ShettyDecember 5, 2011

Ever realized how much time we spend each day either building a thick layer of ‘unnecessary’, and/ or scraping a thick layer of it. Rather than build quality products and services, we tend to build…

Customer is KingLife or something like it

Compromise? Don’t!

by Shrutin ShettyOctober 22, 2010March 10, 2018

Compromise? Don't! Several foreign countries have been following the professional hire-n-fire policy for several years if not decades, now. We Indians on the other hand, still go strong on references and the 'chalta hain' (a…

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