Lose some…Win 'em all.!
There is a quiet assumption embedded in most product roadmaps: that more capability means more value. It sounds reasonable. It rarely survives contact with actual users. Service Focus: In 2018, Snapchat redesigned its app with…
Two of my many favourite topics around design, and these are terms I use, are ‘Gravity’ and ‘Angle of Approach’ (AoA). Gravity, is not to be confused with layouts and reading gravity. And AoA is…
A few years ago, I was advising a consumer tech company, and two of a bunch of things I was working on, was conceptualizing the search function and recommendation engine for the tech team to…
In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative…
Who doesn’t love a good deal when shopping online? From eCommerce to flight bookings and food delivery, discounts are everywhere. Beyond price cuts on products, many platforms offer unique promotions — like specific restaurant deals…
A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts