Ever had your phone fall on your face while lying down, or been nearly spilled on by a waiter’s odd angle of serving? These everyday examples of gravity and Angle of Approach (AoA) reveal how design flaws can impact our experiences—imagine how much smoother life could be with a little more attention to both.
Netflix keeps its content feeling fresh by changing thumbnails and preview clips—something other platforms could learn from to maintain user interest. But while it works for entertainment, it’s a strategy that might backfire on apps like grocery or food delivery, where simplicity is key.
In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative and inclusive solution; another example came to mind from many years ago. Around 2015–16, I was tasked with identifying affordable…
Discounts are everywhere, but the best platforms make it easier by automatically applying the most advantageous offer at checkout. Services that simplify and clearly present discounts enhance customer trust and loyalty, avoiding the hassle of searching for deals.
A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts