Gravity and Angle of Approach
Two of my many favourite topics around design, and these are terms I use, are ‘Gravity’ and ‘Angle of Approach’ (AoA). Gravity, is not to be confused with layouts and reading gravity. And AoA is…
Tag: service design
Same Same but Different
A few years ago, I was advising a consumer tech company, and two of a bunch of things I was working on, was conceptualizing the search function and recommendation engine for the tech team to…
Inclusive Solutions
In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative…
Service Platform Discounts
Who doesn’t love a good deal when shopping online? From eCommerce to flight bookings and food delivery, discounts are everywhere. Beyond price cuts on products, many platforms offer unique promotions — like specific restaurant deals…
Video Shorts – Discontinued Products Section
A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio. #servicedesign #userexperience #b2c #b2b #shorts