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Video Shorts – Discontinued Products Section

ByShrutin Shetty

A cool feature I came across on a website, that is highly recommended especially for product companies that have a large and evolving portfolio.

#servicedesign #userexperience #b2c #b2b #shorts

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Vulnerability of Tech Processes and Human Decisions

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Vulnerability of Tech Processes and Human Decisions Here are two interesting incidents I came across online in the last week. One, about a seemingly harmless vulnerability in an online service’s process. The other, a possible vulnerability in human decisions in a human-dependent, traditional business. First of, a French literary buff, conducted an interesting experiment. It…

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Whose Viewpoint?

ByShrutin Shetty

Consider times when you address people. Be it as entrepreneurs pitching to a banker or equity investor. Or as managers, giving top bosses a review. Or teaching students an odd topic. Or even just explaining something to someone, especially an elder. Whose point of view do you consider when preparing? We often tend to look…

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Feature Suggestion for Todoist

ByShrutin Shetty

In my last post, I recommended reading the book, To-do List Formula. I also shared my own key takeaways from the book. The book highly recommended the Todoist app to create and track tasks. I started using it ever since, and compared to all the apps I have used so far, I have found it…

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B2B and B2C Customers

ByShrutin Shetty

Image: source B2B and B2C Customers For the longest time, Retail, or Business-to-Consumer (B2C) ‘customers’ have been accustomed to, and driven by, fads, hype, distorted facts and price wars, to influence their buying choices. Busines-to-Business (B2B) customers on the other hand, used to (and hopefully still do) represent the more rational side of decision-making. They use,…

Tejas: A Fighter Plane 33 Years In the Making
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Tejas: A Fighter Plane 33 Years In the Making

ByShrutin Shetty

In the early 1980s, there was a plan to build India’s first fighter aircraft, under the Light Combat Aircraft (LCA) program. After innumerous technological and process roadblocks, and possibly governmental delays, the LCA,  named Tejas (‘radiant’), was inducted into the Indian Air Force a few days ago. Being in love with fighter planes since I was…

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Trial Biking and the One-Inch Punch

ByShrutin Shetty

What’s the similarity between trial biking and the one-inch punch? Is there any similarity? I believe so. I have always enjoyed watching trial bike events on TV (check the clip, not to be mistaken with trail biking). It is fascinating to watch riders mix slow and fast on their motorcycles with exceptional balance and control,…

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