On Re-reading Books..
Most of us don’t read enough. And those who do, often fall into a numbers game: how many books can I finish this year? In this mindset, re-reading an already finished book feels almost wasteful.…
Tag: Shrutin Shetty
My Meal-Time Theory: Can Airline Dining Schedules Fight Jet Lag?
Random thought (or question) on easing travel fatigue and jet lag: For long, transmeridian flights, what if airlines timed their in-flight meals to match the destination city’s time zone? By serving lunch, snacks, or dinner…
Should Innovators or Designers expect or hope Users to provide Solution Ideas?
Here’s a nice post by Nikki Anderson for anyone who’s debated whether innovators and designers should ask users for innovative solutions to their challenges, or if crafting the solution is solely the innovator or designer’s…
Begin with the End in mind
Over the decades, many business leaders have shifted their mindset, from building companies that are 'built to last,” as Porras and Collins observed; to obsessing over this quarter, sometimes even this month. The collateral damage?…
Random musings on Lego Pricing and Positioning
I’ve admired Lego since childhood, although I haven’t collected many sets over the years, the most recent being two Technic kits about 7-8 years ago. What holds me back is the plastic. I hope Lego…
Ever Find Yourself Asking ‘What Can One Person Do?’
Ever caught yourself telling someone, or even yourself, something like, 'what difference can one person make?', or 'what can one person do?' If you have, the name 'Ferdinand Cheval' might be one worth remembering. Born…
From Quality Revolutions to Design Thinking: Where Did All the Productivity Go?
Back when I was researching for my book, 'Design the Future', that simplifies design thinking for businesses and curious individuals, I noticed something striking. The popular 5-step Stanford design thinking model closely mirrors DMAIC, a…
Fragmented Societies
I recently read 'The Social Animal'; an ok book with some 'aha' bits. One idea that stuck with me was about how societies are evolving over time. Over the past few years, I have kept…
Tweaking User Experience – What more in the name of Novelty?
“If it ain’t broke, don’t fix it” is one of those timeless pieces of advice that gets overlooked far too often, particularly in the world of product and service design. Over months and years, you…
The Funny Route Life Insurance Companies in India chose to Bridge the Gap in Insurance Cover
Startups often struggle to find a healthy balance between becoming and staying relevant, with marketing and sales, and competition and growth. Their efforts and struggle, while not necessarily always logical, is usually understandable. However, one…
Thank Me Later – Link Episodes on OTT Series
For years, I’ve enjoyed sending free, no-strings-attached ideas to companies in various sectors; a practice I called, "RattL ’em"; and subsequently, "…thank me later." Just a small way of contributing to customer-centric innovation and striving…
Sunlight, Pillars, Tatami Mats and Organic Architecture
I have always found the pillar and ceiling design at the Terminal 2 airport in Mumbai (pic) very beautiful. While there are other designs that use sunlight in even better ways, these structures are wow.…
How Should the Pedestrian cross the Road-2
A few months ago, I had posted about the concerning design of the current lot of cars, with their sheer vertical drop fronts. I was recently lucky to spot an old Honda Civic in a…
For More Inclusive Products and Solutions
When designing products or experiences for customers who might be less privileged compared to you, a lot of people attempt to try and think of what life might be like for them in general, and…
Why Can’t We Search for Product Web Links on Ecommerce or DTC Brand sites and apps?
A feature I have found much needed but missing across practically all e-commerce and DTC (Direct-to-Consumer) brand websites and apps is the ability to be able to paste a web-link to a product listing in…