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Product Use and Experience – Range and Layers

ByShrutin Shetty

There is a beauty to how some products (and software) are designed. Think scissors. If we want to cut something fast, we use the forward section of the blades (speed multiplier). Want to cut something fatter or tougher, use the rear end of the blades (effort multiplier); and cut slower, or risk breaking the scissors….

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See Yourself Become The Villain

ByShrutin Shetty

In the Dark Knight, there’s a scene where Harvey Dent says “You either die a hero, or you live long enough to see yourself become the villain”. When you first hear it, it sounds like one of those brainless lines from some low-budget movie, right? Like a random dialog from the movie ‘Torque‘ (oh yeah,…