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Design ThinkingHuman BehaviourImproveManagement MumblingsProductThe known unknown

The Timing Paradox: Why Rating Your Driver Is Harder Than It Seems, and when 5 Stars isn’t quite Honest

by Shrutin ShettyJanuary 6, 2026January 5, 2026

After an Uber or Ola ride, the app asks you to rate your driver. Simple enough. But when should that prompt appear? Ask too soon, and users hesitate. Some worry the driver might instantly receive…

Customer is KingDesign ThinkingHuman BehaviourImprove

Time and Price in B2C businesses

by Shrutin ShettyDecember 2, 2024November 28, 2024

Time and Price form interesting aspects of current B2C businesses. Uber for instance, has its routes generally optimized for speed (recommends a shorter route even if it is more expensive). Ola, on the other hand,…

Customer is KingDesign ThinkingHuman BehaviourImproveWheels

Will Uber Disrupt Itself?

by Shrutin ShettySeptember 17, 2019January 10, 2022

Will Uber Disrupt Itself? Source: https://pbs.twimg.com/media/DNnnJ0BXkAAiJhv.jpg Most of you must have seen this image (or a version of it) in the last few years. I remember a lot of people sharing it or referring to…

EntrepreneursManagement MumblingsVenture Capital

Bubble Telescope

by Shrutin ShettyJuly 2, 2015March 7, 2018

Bubble Telescope Is there a bubble forming in the Indian startup scene? The Hubble Space Telescope Is the Indian startup space fast becoming a bubble? Let's take a closer look and find out. At theĀ Goldman…

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