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Customer is KingDesign ThinkingDTEverydayHuman BehaviourImproveInnovateLife or something like itThe known unknown

When Did We Stop Designing for Humans?

by Shrutin ShettyJanuary 19, 2026January 19, 2026

In the past year, customer experience has taken a real nosedive. Big brand products and services making baffling choices. Let's start with recent Panasonic/Google TVs. With any TV including the good old ones, adjust the…

Design ThinkingDTEverydayHuman BehaviourImprove

Tweaking User Experience – What more in the name of Novelty?

by Shrutin ShettyJune 30, 2025July 6, 2025

“If it ain’t broke, don’t fix it” is one of those timeless pieces of advice that gets overlooked far too often, particularly in the world of product and service design. Over months and years, you…

Customer is KingImprove

Why Can’t We Search for Product Web Links on Ecommerce or DTC Brand sites and apps?

by Shrutin ShettyApril 21, 2025April 19, 2025

A feature I have found much needed but missing across practically all e-commerce and DTC (Direct-to-Consumer) brand websites and apps is the ability to be able to paste a web-link to a product listing in…

Design ThinkingHuman BehaviourIdeationImproveInnovate

Inclusive Solutions

by Shrutin ShettyNovember 30, 2024November 27, 2024

In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative…

Customer is KingDesign ThinkingHuman BehaviourImproveInnovate

WT f UX

by Shrutin ShettyJuly 10, 2021

Last week, I was speaking with a post-grad design student who had just finished her Masters, and was trying to figure out her career options. She mentioned that most job opportunities on campus involved UI/UX…

Recent Posts

  • When Did We Stop Designing for Humans? January 19, 2026
  • Small Details, Better Reading Experience January 13, 2026
  • The Return to Innocence January 8, 2026

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