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Tweaking User Experience – What more in the name of Novelty?

ByShrutin Shetty

“If it ain’t broke, don’t fix it” is advice often ignored in UX design. While some changes improve user experience by simplifying or enriching it, others, like Netflix’s recent TV layout overhaul, Kindle’s slightly complicated update, and LinkedIn’s confusing messaging interface, prove that unnecessary redesigns can frustrate users and disrupt what once worked seamlessly. This post dives into why thoughtful, user-centered design matters more than novelty for its own sake.

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Why Can’t We Search for Product Web Links on Ecommerce or DTC Brand sites and apps?

ByShrutin Shetty

A feature I have found much needed but missing across practically all e-commerce and DTC (Direct-to-Consumer) brand websites and apps is the ability to be able to paste a web-link to a product listing in the search bar and locate the product. Imagine a scenario where, you are on your phone browser searching for a…

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Inclusive Solutions

ByShrutin Shetty

In continuation of yesterday’s post (link here), which was about why involving users on either extreme of the bell curve (as opposed to innovating for the bulk majority) facilitates in creation of a more innovative and inclusive solution; another example came to mind from many years ago. Around 2015–16, I was tasked with identifying affordable…

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WT f UX

ByShrutin Shetty

A bit about UI, UX and the worst kind of UI and UX, the seemingly invisible kind.