I have never worn a Livestrong wristband, but I could well understand the degree of inspiration, faith and belief that people felt while sporting one of those bands, anywhere around the world. It came from not just any foundation doing work towards a noble cause, but from a foundation that was inspired by a cancer survivor, and by a winner. And what a winner too.! Seven consecutive Tour de France wins.!
After Lance Armstrong’s lifetime ban for alleged doping, the LiveStrong wristband does not have quite the punch. And Lance Armstrong Foundation could have been named Livestrong Foundation, and he could have resigned from its Board of Directors, but I don’t think the inspiration, faith and belief that was, can ever be re-built in the minds of the common man again.
In the words of Patrick Ness, “we are the choices we make.”