My Book on Design Thinking titled ‘Design the Future’

Design the Future Hi! As some of you might already know, my book on design thinking, titled ‘Design the Future’ is out! Despite design thinking being several decades old, we are seeing increasing relevance in its application in our fast-paced lives today. I’ve read incredible books on the subject in the years I’ve been practicing…

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Why Design Thinking is Here to Stay

Why Design Thinking is Here to Stay A close friend recently shared this article titled ‘Why Design Thinking will fail’, written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some of us friends, there was were points of disagreement on the article. Jeffrey does seem to have a good understanding…

Design Thinking Basics – 3

In his book ‘Change by Design’,  Tim Brown of IDEO highlights the 3 spaces of innovation. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same. What is Design Thinking? ‘Human-centered Design Thinking’ is a mindset, an approach, and some tools that help solve complex problems…

Design Thinking Basics – 2

In his book ‘Change by Design’,  Tim Brown of IDEO succinctly explains the 3 mutually reinforcing elements of successful design programs. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same. What is Design Thinking? ‘Human-centered Design Thinking’ is a mindset, an approach, and some tools…

Design Thinking Basics – 1

In his book ‘Change by Design’,  Tim Brown of IDEO succinctly explains the 3 overlapping criteria for successful ideas. These criteria could be considered as some of the foundation pillars of Design Thinking. Here’s a pictorial representation of the same. And what is Design Thinking? ‘Human-centered Design Thinking’ is a mindset, an approach, and some tools that help…

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The Up Side of Consulting

The Up Side of Consulting Here’s a post I had drafted for submitting as a resource to MosaicHub, in response to their call to members for ‘the Top 5 things businesses need to know about your area of expertise’. Here are five top thoughts that we at the A-Team, believe would be beneficial for businesses who engage…