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Design ThinkingHuman BehaviourInnovateProduct

A Conversation that Moves Things Forward, for Co-founders, Product Leaders, and Decision-Makers

by Shrutin ShettyMarch 23, 2026March 23, 2026

There's a particular kind of problem that doesn't get solved in meetings. It sits with you, in the margins of a product review, in the pause before you answer a stakeholder's question, in the nagging…

Design ThinkingHuman BehaviourInnovate

My 2-hour virtual consults for Chief Product Officers and Service Leaders

by Shrutin ShettyMarch 19, 2026March 19, 2026

Writing my books, Think Like an Innovator and Design the Future was, in many ways, an act of distillation; years of consulting work compressed into frameworks and principles that could travel further than I could.…

Design ThinkingHuman BehaviourInnovate

The Human Angle: Design Thinking

by Shrutin ShettyMarch 13, 2026

Every product you’ve ever loved was designed by someone who first tried to understand you. Not your demographic. Not your purchase history. You! Your frustrations, your workarounds, your unarticulated wishes. This is the engine behind…

Human BehaviourImproveInspireLife or something like it

Better Use of Time

by Shrutin ShettyMay 26, 2021May 26, 2021

Image: source We humans have always dealt awkwardly with time. Some look for new ways to kill it. Others, better ways to fill it. And the lockdown has really done a number on how we…

Human BehaviourImproveLife or something like itYoung Minds

B-schools, MBA grads & Their Priorities

by Shrutin ShettyMay 28, 2017March 10, 2018

Many b-schools in India are tilting less toward business, management, and ethics; more toward finishing skills. With a strong (and often desperate) focus on placements, they go an extra mile to add superficiality to students. From a scary…

Inspire

The A-Z of Consulting

by Shrutin ShettyFebruary 4, 2014March 10, 2018

The A-Z of Consulting I had recently uploaded a new presentation about the A-Team, a Management Strategy & Consulting service for Small & Medium Businesses that I run. Contrary to the general perception most people have…

Human BehaviourNot So Serious

what’SAPpening?

by Shrutin ShettyMay 31, 2011March 4, 2018

what'SAPpening? You know the whole "effect" thing. It is all about how things are put, less about what things really are. Its more about the gift wrap than about the gift. More to do with…

Recent Posts

  • The Counterintuitive Truth about Innovating March 25, 2026
  • A Conversation that Moves Things Forward, for Co-founders, Product Leaders, and Decision-Makers March 23, 2026
  • My 2-hour virtual consults for Chief Product Officers and Service Leaders March 19, 2026

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