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Customer is KingDesign ThinkingHuman BehaviourImproveLife or something like it

The pros and “Cons” of Storytelling

by Shrutin ShettyAugust 21, 2018August 13, 2021

The pros and "Cons" of Storytelling! Storytelling. Steve Jobs wasn't the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form.…

Customer is KingDesign ThinkingDTEverydayHuman BehaviourIdeationInnovate

Why Design Thinking is Here to Stay

by Shrutin ShettyApril 8, 2018May 1, 2018

Why Design Thinking is Here to Stay A close friend recently shared this article titled 'Why Design Thinking will fail', written in 2013 by Jeffrey Tjendra. Jeffrey is a designer entrepreneur and strategist. Among some…

Human BehaviourImproveLife or something like it

Sewage Popsicles

by Shrutin ShettyJune 14, 2017March 10, 2018

Sewage Popsicles Some Taiwanese art students recently created ice popsicles made purely out of sewage water. And the 100 varieties they showcased, reflects exactly how clean we've made our water bodies. With all due credit…

Management Mumblings

Are you Sold to the Idea?

by Shrutin ShettyJanuary 13, 2014March 10, 2018

Are you Sold to the Idea? Here's a first post under a new category called 'Management Mumblings'. I recently addressed and interacted with about 70 really smart MBA students, with whom I was sharing experiences from my corporate career,…

Customer is KingImproveInspire

Sell Blankets to Eskimos

by Shrutin ShettyOctober 18, 2013March 11, 2018

Sell Blankets to Eskimos This post requires you to think a bit. Might be difficult on a Friday night, but do give it a thought over the weekend. We all know how challenging the life of a salesperson…

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Recent Posts

  • My Meal-Time Theory: Can Airline Dining Schedules Fight Jet Lag? October 30, 2025
  • Should Innovators or Designers expect or hope Users to provide Solution Ideas? September 3, 2025
  • Begin with the End in mind July 24, 2025

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