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Customer is KingDesign ThinkingHuman BehaviourImprove

Time and Price in B2C businesses

by Shrutin ShettyDecember 2, 2024November 28, 2024

Time and Price form interesting aspects of current B2C businesses. Uber for instance, has its routes generally optimized for speed (recommends a shorter route even if it is more expensive). Ola, on the other hand,…

Human BehaviourImproveProductivity

Time can Distill Goals

by Shrutin ShettyMarch 18, 2024

Another one on productivity. A lot of us have made lists and planned things out thing, be it an event, a shopping list, or life goals. However, here's something I have faced whenever listing some…

Human BehaviourIndiaLife or something like itThe known unknown

The Invisible Emotional Tug-of-war between Indian Parents with Kids abroad

by Shrutin ShettyMarch 5, 2024

Once I started noticing contrasting oddities in our human nature and behaviour a few years ago, a bulk of them ended up in the book 'Main Batata Hoon'. The thing is though, once you start…

Human BehaviourImproveInspireLife or something like it

Better Use of Time

by Shrutin ShettyMay 26, 2021May 26, 2021

Image: source We humans have always dealt awkwardly with time. Some look for new ways to kill it. Others, better ways to fill it. And the lockdown has really done a number on how we…

Customer is KingImproveInspire

Sell Blankets to Eskimos

by Shrutin ShettyOctober 18, 2013March 11, 2018

Sell Blankets to Eskimos This post requires you to think a bit. Might be difficult on a Friday night, but do give it a thought over the weekend. We all know how challenging the life of a salesperson…

Life or something like it

Who’s right, who’s not, and when?

by Shrutin ShettyJuly 23, 2012

Here’s a joke a friend had forwarded some time back. While I found it extremely hilarious at the time, and still do, I just realized a thing or two that we could learn from it,…

Design ThinkingImproveNot So Serious

Multiple Copy Paste

by Shrutin ShettyNovember 22, 2011March 4, 2018

Multiple Copy Paste Ever felt the need for a double or second 'Copy-Paste' option on your computer, tablet or even mobile phone? That is, when you could copy 2 different things one after the other,…

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