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Books Recommended in Books
The challenge of finding the names of Books Recommended in Books.
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Ferraris and Moral Sawaaris
This post is long overdue. And it is inspired by a dialog from the Hindi movie ‘Ferrari ki Sawaari‘. I had wanted to post about it soon after watching the movie when it had released several months ago. However, it’s screening on tv a few days ago reminded me to complete this post soon. Ferrari…
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Prefer a Plain Product or an Ergonomically Designed One?
Ergonomically designed products are often comfortable for short use but can become more uncomfortable over time compared to plain designs. For instance, while sleek bike grips or beautifully designed wireless earbud cases feel great initially, they may be less practical for extended use.
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The pros and “Cons” of Storytelling
The pros and “Cons” of Storytelling! Storytelling. Steve Jobs wasn’t the first to talk about, or practice it. Nor was he the first one to focus on the customer and build differentiation. Function and form. And he wasn’t the first to capture customer personalities, traits and passions in their marketing and communication, instead of just…
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What Qualifies as True Innovation?
What qualifies as true innovation? The word ‘innovation’ does get passed around a lot nowadays. From large businesses to startups and perhaps even consultants like myself. If you take a moment to think about it, innovation is not as commonplace as we might assume it is. If you had an almost infinite budget, and you…
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Product Names — What’s in a Name?
When naming a startup or product, many settle for the first decent option, while others obsess over finding the perfect one. But as a WWII life-saving invention revealed, sometimes the name can make all the difference between success and failure.
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